Avid (Companies)

The world's leading provider of audio and video technology for media organizations and independent professionals - Avid.Avid has continued to invest heavily in research and development, and currently holds over 200 patents. By envisioning and delivering ground-breaking and innovative solutions

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Editing 4K on Avid‘s Media Composer (Featured / Editorial)
August 14th 2017 - 08:00 AM

Editors have used mezzanine codecs to save on storage and network requirements. The two favorite codecs have been Apple ProRes and Avid DNxHD and more recently DNxHR. The codecs are supported right back to the camera in many cases. However, since Apple have stopped supporting QuickTime for Windows the support for the export of ProRes files from applications running on Windows has been seriously curtailed. This leaves DNxHD/HR as the codecs of choice for any workflow that is using the Microsoft platform.

For Equipment Vendors, “Flat” Revenue Is The New Normal (Featured / Editorial)
September 21st 2017 - 08:00 AM

While they displayed a wide range of new technology and systems for broadcasters and content distributors, many established broadcast equipment suppliers exhibiting at the 2017 IBC Show in Amsterdam, groused publicly (and privately) about the state of the industry in terms of new revenue and profitability. Many see customer confusion regarding the exact technology strategy to take going forward (IP?, 4K? 1080p60 HD with HDR?) and a crowded field of competitive products as the two main culprits.

Extensive Networking, Wireless And Comms Required For Eurovision 2018 (Featured / Editorial)
June 12th 2018 - 08:00 AM

Depending on your point of view, the Eurovision Song Contest (ESC) is either a cheesy pageant of songs that have no relevance to today’s music scene or a fun, well-intentioned attempt to celebrate national identities while at the same time trying to bring together the countries of Europe and beyond through the power of song. Either way, it is the world’s biggest televised music event, this year pulling in approximately 186 million viewers through a TV production that involved an extensive wireless microphone, commentary and sound distribution set-up and the first trial of immersive audio technology for a live broadcast.