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Just like video equipment, test and measurement is evolving from hardware to software, with more and more intelligence incorporated into the product. The engineer sitting at a bench has been largely replaced with automated quality control (QC) to meet the needs and workload of multi-platform delivery. The engineer now performs more of an investigative and trouble-shooting role.
Test and measurement for broadcast equipment falls into two areas. One is for manufacturers, on the test-bench or in research and development. The other is for broadcast engineers, who are installing equipment, or for ongoing maintenance and system quality assurance. Although some of the needs may crossover, in general the requirements of the broadcaster are simpler than the R&D engineer.
Boston first hosted Macworld in August of 1993 and it was there I bought a $2,500 Radius VideoVision I/O board that worked with Adobe Premiere v2.0. The year was a pivot point for the low-end NLE market as it transitioned from “barely workable” as I describe in this VideoVision review, to “quite practical.”
For editors, production and post technology will be the focus of their interests at 2017 NAB.
While there are a multitude of workflows deployed across the industry, one thing common among them all is a solid strategy for managing their media; from creation to distribution. Indeed, a scalable and highly customizable media asset management (MAM) platform enables these media organizations to repurpose (and monetize) their archives while also delivering content in the many forms it needs to take in order to be consumed by their target audience.
It pops up randomly — ruining otherwise excellent audio takes and often leaving the sound operator perplexed as to the cause. Hiss is an enemy we all fight at various times, especially on video shoots. How can hiss in audio be prevented in the first place?
Losing media content is a disaster. Yet, there are multiple technologies designed to store content, some for short-term and others for long-term. In the expanding world of content development, everyone has the same question; “How best to store it?”
Many software applications claim Artificial Intelligence (AI) or machine learning as their underlying power. Is this just marketing hype, or is AI a really useful technology for the media and entertainment sector?
AI is not new, it’s been around for half a century or so, but it is only recently that the term has been cropping up in product descriptions. So, what is it and what potential does it have for this sector?
OTT video consumption via smartphones is escalating in Sub Saharan Africa as premium satellite TV services decline, although the two trends are only partly connected.
AWS Showcase Live Broadcast Workflows, Generative AI, And More At NAB 2024
Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content are on display in the AWS b