Zoom (Companies)

We produce a wide array of recording devices, including a line of portable “handy” recorders as well as multi-effects processors, effects pedals, drum machines and samplers. Under the steady hand of CEO Masahiro Iijima, Zoom is dedicated to con

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The Sponsors Perspective: Unchaining Time February 21st 2023 - 09:30 AM

The Sponsors Perspective: Unchaining Time

What is real time? While that question doesn’t normally come up at the dinner table, asking it of a group of broadcast engineers can draw out all kinds of responses, from philosophical debates around global atomic clocks to technical dissertations on lines, frames, and permissible nanoseconds of processing delay. &h

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The Compromises In Long Zoom Lenses Are Still There But Viewers See Fewer Of Them January 26th 2023 - 09:00 AM

The Compromises In Long Zoom Lenses Are Still There But Viewers See Fewer Of Them

Fox Sports’ broadcast of the 2022 Baseball World Series was a real eye-opener, and it wasn’t just because the Houston Astros handily defeated the Philadelphia Phillies in six games. After all, for those in the know, the Astros were the heavily favored team so the outcome shouldn’t have been too s

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Ashley Xu - Crossing The Divide Between Creating For Social Media And Traditional Professional Media November 23rd 2022 - 09:00 AM

Ashley Xu - Crossing The Divide Between Creating For Social Media And Traditional Professional Media

Ashley Xu blew up on social media when she started making ‘thirst traps’ (adverts) in her college dorm. Check them out, you may be surprised by just how good they are. It did not take long for major brands to see it and commission her. It’s a fascinating example of ho

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Production Control Rooms Get Increased Flexibility At IBC 2022 August 30th 2022 - 09:30 AM

Production Control Rooms Get Increased Flexibility At IBC 2022

While cloud-based, decentralized infrastructures are increasingly becoming an efficient way to produce and distribute live and pre-recorded television content, it all starts with a control room, physically located somewhere that must be staffed and sources managed with the utmost care. However it’s not only broadcasters, but also corporations, churches, a

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