Apple (Companies)

The Company offers a range of mobile communication and media devices, personal computing products, and portable digital music players, as well as related software, services, peripherals, networking solutions and third-party hardware and software products. Apple Inc's products and services

Read more…

HEVC Versus AV1: A Revue (Featured / Editorial)
May 19th 2020 - 08:00 AM

Now that AV1 has entered the market, it’s a perfect time to review the future of video streaming. With Apple joining the Alliance for Open Media (AOM) in January 2018, practically all major tech leaders are on board and AV1 looks to be in good shape for becoming a widespread standard in the near future.

But let’s not sign the death warrant for HEVC so hastily. HEVC is delivering on its promise of halving bitrates and quality pictures while AV1 is barely out of the lab. The gloves may be off, so this article weighs the benefits and the negatives of HEVC and its ‘royalty free’ alternative before the bell rings for round 1.

AI Archiving (Featured / Editorial)
May 6th 2021 - 09:30 AM

With the rapid demise of VTR support and the concerns of tape storage longevity, the race is on to digitize media assets and efficiently store them. But information retrieval is only as efficient as classification, otherwise we’d never be able to find the assets in the first place. So how will AI help with this?