Sony Corporation (Companies)

Sony Corporation was founded in 1946 and headquartered in Tokyo. Sony is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.

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NAB 2018: 4K Studio Cameras On Display But Will TV Broadcasters Hesitate? (Featured / Editorial)
April 23rd 2018 - 08:00 AM

Despite the fact that most broadcasters have been slow to embrace 4K production in their news studios, there are a few that have installed the latest cameras in an effort to produce a master file for archiving. They include non-traditional media organizations like Facebook Live, Netflix and YouTube, which all maintain 4K production studios that are made available to users with significant online followers.

Digital Storage: Consider The Options (Featured / Editorial)
July 3rd 2017 - 08:00 AM

A recent report looked at four digital storage technologies; hard disk, solid-state, optical and tape. While each offers its own advantages, choosing the one (or more) best suited for your application requires careful consideration. The differences are significant and for those who create media, being able to safely store and then years later recover that content without errors is often their number one concern.

How VFX Studios Can Meet High Production Demands with Hybrid-Cloud Storage (Featured / Editorial)
November 13th 2017 - 08:00 AM

We’re all familiar with the annual awards programs given to films like the Academy Awards, the Cannes Film Festival, the Golden Globe Awards, the Screen Actors Guild Awards and others. And most movie fans also know about the accolades given for animation and visual effects (VFX). But how many recognize the critical back-end technologies that make these films possible in our digital age today?

2020 Vision (and 2100) (Featured / Editorial)
February 23rd 2017 - 08:00 AM

CE vendors are starting to push Ultra HD Premium television receivers, but what does it mean for the consumer, what can they watch in UHD and what are the implications upstream for content distributors and creators?

ITU recommendation BT.2020 standardised UHD television parameters, opening the door to the delivery of 4K content to the viewer. 2020 defines the resolutions, 2160P and 7680P, and frame rates up 120fps. The recommendation included a new colorimetry: a wider colour space with new colour primaries. It also recommended the uses of an alternative electro-optical transfer function (EOTF) to the existing gamma of cathode ray tubes (CRT) that would allow for an increased dynamic range. Surprisingly, gamma was not formally defined until 2011 in BT.1886, a bit late for the CRT.