Our partners the ProductionHUB recently published an interview from the 2015 IBC in Amsterdam with Michael Potts of Sony Media Cloud Services.
Moore’s Law has finally hit the broadcast industry where IT technologies are taking over and making 4K a breeze. At the IBC 2015 show in Amsterdam it was equally apparent that working in 8K for postproduction and even broadcast streaming is inevitable, with tools from cameras to editing software and HEVC encoding already primed or in development to handle it. No-one, though, was envisioning a world beyond 8K—except German software engineer Cinegy. It demonstrated a codec that it claimed could decode a Hollywood movie in a second and is built to manage 16K data rates today.
Envivio, best known for its advocacy of software transcoding, demonstrated a range of offerings spanning different delivery platforms at IBC 2015. These included a new cloud DVR package combining various techniques such as software-defined storage, along with recent compression standards for packaging and transcoding on the fly.
For many facilities, where the quality control costs are directly attributable to client projects, Vidcheck OnDemand offers a number of flexible ways to pay for comprehensive automated QC. OnDemand options include ‘pay-as-you-go’ and fully scalable processing, cloud-based or local.
Germany’s Dimetis is introducing a cloud-based network management platform. Dimetis’ Cirrus platform comprises the company’s new Boss Service Catalog engine, and Boss LInk Manager Cirrus cloud appliance.
New York’s privately owned online video technology provider Kaltura has launched Kaltura MediaX which includes a flexible cloud DVR. Kaltura customers will be going live with cloud DVR services over the next few months.
Adobe has given all the applications in its Creative Cloud suite of software a spectrum of new features from Touch editing even in HDR, to new codec capabilities. The new Remix feature of Audition CC can custom tailor an audio track to fit video content durations, and Adobe Primetime will be smoothing the transition to OTT.
For Aspera, 2015 marks the company’s strongest presence at the IBC show in the company’s 10-year history. Aspera is an IBM company and creator of technologies that move the world’s data at maximum speed.
It is clear that the risks associated with IP’s resilience compared to SDI are exaggerated and that the real concern with using IP infrastructure to deliver time-critical broadcast signals lies in the lack of a common approach and operability between vendors. The broadcast and post production industry has lived with this issue for decades but perhaps the time has come to thrust that paradigm aside to offer true cross-vendor software-based compatibility? Ed Calverley, VP Products at Suitcase TV certainly thinks so in his views on this vital topic heading into IBC 2015.