V-Nova And Ateme Demonstrate Live LCEVC-Enhanced 4K Broadcast Over ATSC 3.0 June 17th 2025 - 11:00 AM
The demo, which took place at the recent ATSC NextGen Broadcast Conference, (CONVENE, Washington, D.C., June 11-13, 2025), leveraged the latest additions to the ATSC 3.0 standard and showcased a commercially ready path for broadcasters to launch 4K Ultra HD services economically and at scale.