Journalists, producers and assignment desk editors can access the Dalet Social Media Panel,from within a Galaxy workspace.
Dalet News Solutions has introduced a new Social Media Panel for its Unified News Operation, which allows journalists to analyze, produce and deliver fast-paced news on social media platforms.
The Dalet Social Media Panel gives editorial teams a synthetic view of all their posts, including simple analytics to understand popularity of their posts quickly. This enables journalists and news directors to better fine-tune and deliver content to targeted audiences, ultimately improving viewer engagement.
Kevin Savina, the company's director of product strategy, said that while the ability to publish to social media platforms can be accomplished with many broadcast systems on the market, it’s often done as an ad hoc to the system and disconnected from the rest of the workflow. This Social Media Panel is a native module of the Dalet Galaxy Media Asset Management (MAM) and Orchestration platform, and is part of a wider social media framework. Not only are stories published as posts, but also all data available on the social platforms is continuously extracted and used to enrich the story asset.
“It’s a true 360-degree workflow that puts social at the core of the news flow, which best serves a hyper-connected audience,” he said.
Journalists, producers and assignment desk editors can access the social media panel from within their Galaxy workspace. Dynamic indicators such as number of views, likes and shares show how posted content is performing, while comments and threads allow journalists to detect new potential story angles. With data, tools and content at their fingertips, journalists can quickly evolve posts into deeper stories.
The look and feel of the social media module mimics the style of current social media platforms.
The converged social media framework is designed to facilitate story curation and distribution to viewing platforms such as web and traditional broadcast while simultaneously outputting updates back to the social media networks.
To help manage volume and pace, Dalet Social Media Panel provides a central point for approving posts, as well as scheduling publish date and time. This keeps the social media news flow humming along smoothly. The analytical tools help both journalists and news directors view, at a glance, what stories are waning versus what topics are trending, aiding to make more informed decisions of what news stories and news angles need to be published next.
Other complementary modules of the social media framework include:
This feature allows journalists to create filters on the topics they follow, for example, #SolarEclipse2017. The system then automatically collects any new tweets that contain those hashtags or keywords and imports them as a wire.
Social media section built into the Dalet Story Editor
While writing a story for television or radio, users can easily curate their script for social media publishing, including drag and drop of images and video into the social media section.
Converged and easy editing for social
Within the OneCut multimedia editor, users can easily re-package television content to make it ready for social posts, including CG on the timeline with burn-in using Dalet Cube, integrated voiceover and open captions – an increasingly important feature on social with the demand for silent videos.
Simple and direct publishing
With the click of a button, journalists can post content straight to their personal or their news organization’s social media account. The system automatically publishes to YouTube, Facebook and/or Twitter, or queues it for later post synchronized with the on-air playout.
Fake news control
To prevent fake news from going out, all social media posts can be vetted, so only approved content is posted. Journalists can then view and track the activity of their posts, and notate which posts have been vetted and cleared for publishing.
Savina said that while the Dalet Social Media Panel is first being implemented within news organizations, the company foresees it being used with other type of content and organizations—for example, sports broadcasters and teams to publish highlights on social media, entertainment channels to push promos on social media, and more.
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