KT Goes to Alticast for Unified UX

KT Corporation, South Korea’s biggest Telco and IPTV service provider, has extended its existing relationship with Alticast to virtualize the user interface functionality across nearly 5 million already-deployed IPTV set-top boxes from Humax, Kaon, DMT and Samsung.

The new cloud-based UX based on the Alticast Apex platform replaces older text-based UIs on all STBs including lower power models, featuring picture-in-picture capabilities and cover art images for improved content discovery and service navigation.

KT, formerly called Korea Telecom, is also planning to migrate some additional functions to Apex while adding some new ones, including dynamic UIs that can be personalized to target the interests and use patterns of individual subscribers.

Apex utilizes command transmission based UX virtualization to bring dynamic service experiences to a range of STBs, which Alticast says has enabled KT to triple the frequency of service upgrades from two to six per year, while also cutting time to upgrade individual features to a few days. It also reduces the operational costs of managing and upgrading multiple UX versions.

“In the past, varying set-top box capabilities have limited the ability of our customers to find and enjoy the content they desire,” said Jingi Choi, Head of the Service Strategy Team for KT. He added that virtualizing the UX has helped harmonize the environment and made it easier for many customers to find the content they want.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Metadata Grinds Towards Unification and Automation

The arcane world of metadata has been enlivened by automation with the promise of efficiency savings in asset management and much richer labelling of content to enhance discovery. At the same time, there are hopes at last of the field…

RDK Ready to Help Cable Operators Accelerate IP Migration

RDK (Reference Design Kit) is set for its next phase helping cable operators migrate to all-IP combined video and broadband services by embracing wireless delivery for the final hop to the user and enabling integration with Android.

Immersive TV Gains Traction with Content Owners and Advertisers

Immersive TV is emerging from the vapors of multiple technologies to make viewing more engaging for users and more profitable for providers of content or ads. Its big advantage is that it is not just one aspect of viewing like “m…

Broadcasters Become More Software Driven to Compete in Multiscreen Era

Broadcasters are reverting to being engineering driven after some years operating as little more than content houses, but this time the focus is more on software than infrastructure. That conclusion emerged from the EBU’s (European Broadcasting Union) fourth annual s…

BBC Inspires EBU Over Flexible Content Production

Innovation has become a mantra for broadcasters, driven in part by the disruption of online content consumption and proliferation of video content sources which now number 1 billion globally by some counts. Innovation is seen as crucial for the very long…