KT Goes to Alticast for Unified UX

KT Corporation, South Korea’s biggest Telco and IPTV service provider, has extended its existing relationship with Alticast to virtualize the user interface functionality across nearly 5 million already-deployed IPTV set-top boxes from Humax, Kaon, DMT and Samsung.

The new cloud-based UX based on the Alticast Apex platform replaces older text-based UIs on all STBs including lower power models, featuring picture-in-picture capabilities and cover art images for improved content discovery and service navigation.

KT, formerly called Korea Telecom, is also planning to migrate some additional functions to Apex while adding some new ones, including dynamic UIs that can be personalized to target the interests and use patterns of individual subscribers.

Apex utilizes command transmission based UX virtualization to bring dynamic service experiences to a range of STBs, which Alticast says has enabled KT to triple the frequency of service upgrades from two to six per year, while also cutting time to upgrade individual features to a few days. It also reduces the operational costs of managing and upgrading multiple UX versions.

“In the past, varying set-top box capabilities have limited the ability of our customers to find and enjoy the content they desire,” said Jingi Choi, Head of the Service Strategy Team for KT. He added that virtualizing the UX has helped harmonize the environment and made it easier for many customers to find the content they want.

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