IBC2018 Show Event Channel

Everything you need to know for the show and exhibitors.

Click here

3READY Powers Google’s Android TV Operator Tier Demo At IBC 2017

3 Screen Solutions (3SS) showcased its 3READY Android TV Client as a custom launcher for Google’s Android TV Operator Tier Program at IBC 2017.

3 Screen Solutions made its IBC debut this year showcasing a demonstration of 3READY acting as a custom launcher for Android TV.  Targeted at service providers, 3READY can help fast-track service launches for IPTV, OTT, satellite STB, cable STB and/or multiscreen devices.

During IBC 2017, 3READY was highlighted on the stands of several high-profile 3SS partners that have integrated the technology in their end-to-end video solutions. Google also demonstrated 3READY as an example of a custom launcher for an Android TV operator tier.

At 3READY’s core is a flexible best-practice frontend pre-engineered to deliver today’s most compelling functional requirements. An operator can introduce branded services faster with state-of-the-art application architecture ready to customise to the operator’s needs.

3READY is particularly geared to help optimize Android-based STB and multiscreen deployments, which are growing in popularity among operators.

The custom launcher is fully compliant with the latest Android TV Operator Tier guidelines and features of Android N and is future-ready to embrace upcoming Android O.

3SS also announced new 3READY features that deliver enhanced branding, marketing and revenue opportunities. Service providers can develop content packages that cater to specific audience groups, with a look and feel and UX that can be customized with channel and content brands managed via the 3READY Control Center.

3READY delivers operational and cost efficiencies through integrated A/B testing while advanced analytics tell the operator which content and subscriber offers are performing best. Such data can help the operator make better and faster business decisions.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Viewpoint: Making The Multiscreen Experience Applicable For Multiple Customers

There is an unprecedented transformation occurring in the TV platform, from a rigid, linear TV experience to one of flexible fluidity in the OTT and multiscreen worlds. More than half of today’s TV viewers say they now watch their f…

Google Leaves RDK Trailing with Android TV Operator Tier

Android TV is finally being adopted on a large scale by pay TV operators three years after its launch and seven years on from the original unveiling of its predecessor Google TV. One casualty could be the RDK (Reference Design…

Com Hem Claims World First Major Android TV Operator Tier Deployment with Help from 3SS

Com Hem, Sweden’s largest cable operator, has revealed that Germany’s 3 Screen Solutions (3SS) played a key role in project development and systems integration for its TV Hub, a hybrid set top box (STB) based on Android TV. 3SS als…

Metadata Grinds Towards Unification and Automation

The arcane world of metadata has been enlivened by automation with the promise of efficiency savings in asset management and much richer labelling of content to enhance discovery. At the same time, there are hopes at last of the field…

RDK Ready to Help Cable Operators Accelerate IP Migration

RDK (Reference Design Kit) is set for its next phase helping cable operators migrate to all-IP combined video and broadband services by embracing wireless delivery for the final hop to the user and enabling integration with Android.