IBC2018 Show Event Channel

Everything you need to know for the show and exhibitors.

Click here

Imagine Communications Announces xG GamePlan, A Next-Generation Ad Optimizer

Imagine Communications announced at IBC 2017 xG GamePlan, a cloud-native ad booking optimizer. The standalone optimization module is compatible with third-party business systems via open APIs.

The xG GamePlan module is the newest member of Imagine’s next-generation advanced ad management portfolio. The open API module provides broadcasters and distributors with a cloud-native inventory optimization engine that is fine-tuned to increase revenue opportunities by meeting audience targets and satisfying buy-side campaign requirements.

Fronted by a powerful and intuitive user interface, xG GamePlan’s dashboard significantly simplifies the critical task of ensuring all ad placement opportunities are monetized without over delivery. Even even last-minute campaigns can be planned simply and accurately to deliver effective results. The xG GamePlan cloud-based engine introduces advanced scalability to the optimization process, giving airtime mangers the ability to automatically spin up any number of instances, in parallel, to find the optimal result in the minimum time.

xG GamePlan provides media companies with simple-but-sophisticated methods for applying quality metrics to one or more customers or campaigns, allowing inventory holders to strike the optimal balance between maximizing the value of commercial airtime and meeting the expectations of the buying community. xG GamePlan’s ability to dynamically adjust to changing conditions helps make it possible for broadcasters to not only book their airtime in the most optimal way, but also to maintain a continuous state of inventory optimization.

Imagine's xG GamePlan derives much of its power and sophistication from its cloud-native architecture. Compatible with all virtualized environments, xG GamePlan leverages the scale and distributed nature of cloud environments to essentially throw more processing power at inventory optimization than is currently feasible using manual processes and procedures on fixed hardware.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Successfully Deploying Enterprise Service Bus Technology in the Broadcast Environment

The amount of media content that broadcasters need to create is growing exponentially. Soon broadcasters will reach a point when their current workflows cannot handle the increasing content production demands. A solution is the deployment of a media Enterprise Service…

Asset Management vs Orchestration

One of my colleagues recently wrote an article including statements from others in the industry that orchestration was just a component of media asset management. I beg to differ and propose an alternative opinion and perspective.

Value of KVM in Broadcast-IP Infrastructures

KVM is more important now for broadcast-IP systems than it ever has been. As manufacturers turn to server based architectures private cloud installations have become more mainstream, requiring us to configure systems through traditional server control inputs, that is keyboard,…

Kaltura teams up with Yospace and SpotX to launch advertising package

Kaltura, New York based provider of video technology geared towards cloud TV services, has unveiled its Advanced Advertising package in time for demonstration at IBC 2018 in Amsterdam.

Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018

Companies collaborate to optimize media ad sales by uniting front and back-office workflows