Imagine Communications Announces xG GamePlan, A Next-Generation Ad Optimizer

Imagine Communications announced at IBC 2017 xG GamePlan, a cloud-native ad booking optimizer. The standalone optimization module is compatible with third-party business systems via open APIs.

The xG GamePlan module is the newest member of Imagine’s next-generation advanced ad management portfolio. The open API module provides broadcasters and distributors with a cloud-native inventory optimization engine that is fine-tuned to increase revenue opportunities by meeting audience targets and satisfying buy-side campaign requirements.

Fronted by a powerful and intuitive user interface, xG GamePlan’s dashboard significantly simplifies the critical task of ensuring all ad placement opportunities are monetized without over delivery. Even even last-minute campaigns can be planned simply and accurately to deliver effective results. The xG GamePlan cloud-based engine introduces advanced scalability to the optimization process, giving airtime mangers the ability to automatically spin up any number of instances, in parallel, to find the optimal result in the minimum time.

xG GamePlan provides media companies with simple-but-sophisticated methods for applying quality metrics to one or more customers or campaigns, allowing inventory holders to strike the optimal balance between maximizing the value of commercial airtime and meeting the expectations of the buying community. xG GamePlan’s ability to dynamically adjust to changing conditions helps make it possible for broadcasters to not only book their airtime in the most optimal way, but also to maintain a continuous state of inventory optimization.

Imagine's xG GamePlan derives much of its power and sophistication from its cloud-native architecture. Compatible with all virtualized environments, xG GamePlan leverages the scale and distributed nature of cloud environments to essentially throw more processing power at inventory optimization than is currently feasible using manual processes and procedures on fixed hardware.

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