IBC2018 Show Event Channel

Everything you need to know for the show and exhibitors.

Click here

SAM Collaborates with Cisco

Snell Advanced Media (SAM) is working with Cisco to integrate Cisco’s IP Fabric for Media solution into its own IP networking equipment.

As part of the joint activity, both companies commit to offering “a truly integrated IP networking solution to enable a seamless transition towards IP”.

SAM will design-in Cisco solutions with professional services as part of its IP solutions and resell the Cisco solutions, to include Cisco Nexus 9000 series switches and Data Centre Network Manager (DCNM) software-defined networking solution, as part of its IP global market strategy including studio, playout, OB trucks / fly-packs and remote production.

Robert Szabó-Rowe, EVP and General Manager, Live Production and Infrastructure at SAM, made the following comment regarding the relationship: “Cisco is the number one switch supplier in the market and as part of our commitment to IP and our customers, today’s announcement is an important step in our IP strategy. By working with Cisco, we offer customers more choice and we also simplify the process for them, providing a single supplier approach, reducing risk as well as making deploying IP easier.”

Bryan Bedford, Global Business Development, Strategy and Channel Lead, Sports, Media and Retail, at Cisco said: “Pairing SAM’s IP portfolio with Cisco’s offers us the ability to drive greater IP industry adoption. Our collaboration continues to help joint customers further the transitions from legacy architectures to IP and cloud, offering the speed and agility they need to launch new services.”

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Hammerking Productions Taps AJA Kumo For Multi-Signal Routing During “King of Hammers” Event

Every year in February the world’s top ULTRA4 racers converge in Johnson Valley, CA to compete in a week-long series of off-road races spanning more than 200 miles of rocky desert terrain. Called “The King of Hammers,” the race draws in mo…

2018 NAB Show Highlights Complex State of the Industry

Following numerous private conversations and panel discussions at the recent 2018 NAB Show, it’s become clear that broadcasters are being challenged like never before to hold the line on CapEx spending while delivering more content across their linear platforms. Because o…

​IABM: “Significant M&A Activity” Still to Come

The traditional broadcast equipment industry is in a state of flux, with continual consolidation on the media customer side impacting M&A on the vendor side. The IABM recently reported a slight increase in sales but a worrying decline…

Applied Technology: Maximizing 12G Digital Patching System Performance

Broadcasters have a flurry of changing parameters and imperfections to avoid when making the transition to single-link 12Gb/s connectivity. This article will provide some guidance to the needed decisions and key performance factors.

Articles You May Have Missed – January 3, 2018

In case you missed a day with The Broadcast Bridge, here are two popular articles that may be lost in your inbox. This week we highlight the construction of the new BCE at RTL City all-IP facility with two investigative…