SAM Shows Cloud Playout, IP Routing and 360-Replay Solutions

Snell Advanced Media (SAM) will be demonstrating live channel deployment on AWS IP as well as remote production solutions among other exhibits at IBC. A highlight of the booth will be Timeline Television’s latest UHD2 IP, 4K & HDR OB truck.

With the launch of the latest ICE SDC, the company says its customers can rapidly spin up/down fully featured channels.

SAMs continued investment in cloud solutions has resulted in an expanded portfolio of products that include high end Alchemist conversion and multiviewers. SAM’s customers are benefitting from the innate elasticity of software deployed cloud services as the industry shifts its business models to match the changing financial dynamics of the media industry,” the firm says.

It will have a range of turnkey IP routing solutions featuring SMPTE 2110 support on show. SAM’s native IP products including multiviewers, processing systems, production and master control switchers featuring 25, 50 and 100GbE interfaces will also be there.

Visitors to the stand will be able to see SAM’s ability to handle fully uncompressed UHD and HDR signals, on Timeline’s UHD2 truck.

SAM’s technology was successfully deployed between Poland and London by UEFA for the world’s first uncompressed UHD remote production, which took place during the 2017 UEFA European Under-21 Championship Final earlier this year.

For remote editing, SAM’s Go! multi-platform editor allows users to view, carry out rough cut edits and finalization from any device in any location for breaking news or distributed working during productions.

The Alchemist standards and frame rate conversion complements the UHD/HDR capabilities of the Kahuna production switchers and LiveTouch multi-format replay system.

“SAM’s products enable seamless multi-format live production and replay with any resolution content across IP, SDI and 12G-SDI domains,” it states.

The firm says it will demonstrate live production workflows that can use any combination of format and resolution - from SD and HD to live 360 UHD and UHD/HDR while publishing to any platform, including social media.

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