“Dalet Orchestration doesn’t substitute existing MAM systems, but rather integrates them to access the media assets they hold and facilitate coherent enterprise-wide workflows. It presents a very cost-effective and media aware alternative to the classic and costly approach of deploying a generic ESB, says Arnaud Elnecave, vice president of marketing.

Delivered with Dalet Report Center, the solution offers media analytics allowing management teams to measure performance throughout the chain and build data-driven strategies.

“More than ever, media organizations require genuine freedom to adapt fast to changing business models and to grasp new opportunities by creating new content experiences,” says Elnecave. “They need to become more agile and build an enterprise solution that connects internal content sources to the whole of the business, disintermediates the content chain, enables efficient multiplatform distribution, streamlines user workflows, standardizes technical processes and provides visibility throughout the chain in order to optimize performance and build data-driven strategies. This is what the Dalet Orchestration solution has been designed for.

“When it comes to leveraging cloud capabilities, orchestration is a real enabler, allowing to combine in a single workflow a mix of processes that use dedicated, on-premise resources and processes that dynamically consume Software-as-a-Service (SaaS) solutions. The framework is also ready for next-generation adaptors to connect new types of services such as artificial intelligence (AI) models that need to be driven with context and feedback.”