Avid’s Spark telestrator gives a professional graphics look to college athletics
Avid is helping NCAA athletic departments build their sports programs with sophisticated media production capabilities.
On August 24th, Avid issued a press release announcing that many NCAA sports programs rely on Avid media systems to empower their in-stadium and media content productions.
But The Broadcast Bridge wants you to know that the release missed the most important part of the story.
Sure, in PR-speak they included praise from, among others, Auburn University’s Athletics video department, War Eagle Productions, Colorado State University Athletics, The University of Vermont Athletics, and cited 25 college sports programs across the U. S. and Canada.
They even quoted Avid’s president, Jeff Rosica, saying that, “With the MediaCentral Platform and Avid’s powerful sports production tools, top colleges are staying well ahead of content demands.”
But what is behind this move into a student market with low profit margins, if any at all?
We turned to David Colantuoni, Avid’s sr. director of product management, for some insight.
“I’m not sure this is widely known, but for years we have had a pretty robust program to help colleges and universities get involved with Avid production,” Colantuoni said with kind of a laugh. “In recognition that people were not really aware of this, at the NAB Show 2017 our Chairman and CEO, Louis Hernandez, Jr., formally announced our Avid Media Campus program through which we help these schools financially afford to purchase and install Avid systems for their students.”
Perhaps it’s a case of misplaced modesty, but that was the keystone missing from Avid’s own 8/24/17 press release.
“We also provide training programs for the instructors, complete with curriculum, so that we can ‘programitize’ this process of making Avid systems affordable to the academic and scholastic sports community,” Colantuoni continued. “This helps those institutions tailor these programs to the individualized needs of their students.”
Media Composer | First lets aspiring editors learn their skills for free
So if Avid is not going to blow its own horn, maybe we can lend them a hand. After all, another of Avid’s recent announcements has been a totally free version of their flagship NLE, called Media Composer | First, that lets aspiring editors learn the system without even the cost of a text book.
“The arrangements we make with each media campus is on a case-by-case basis, with the discounting geared toward their particular programs,” Colantuoni said. “And we recognize there are benefits on all sides to having students trained on Avid systems by the time they graduate. But we feel that the Avid Media Campus program is something that benefits everyone.”
And now you know.
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