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Micron Shuts Down Lexar Brand Storage Devices

Micron, the parent company of the Lexar memory cards, has announced they are killing off the Lexar retail brand.

Micron said the entire Lexar portfolio will be discontinued, including memory cards, USB flash drives, card readers and other storage drives.

The news came less than five months after Lexar announced the 512GB 3500x CFast 2.0 card, priced at $1,700 each.

"The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels," said the announcement. "As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future."

Micron promised continued customer support during the transition period and claims they are “exploring opportunities to sell all or part of the Lexar business.”

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