Shemaroo Moves 3,400 Bollywood Titles to EditShare Storage
Bollywood content now on one central store.
Mumbai-based Shemaroo, claiming to be the largest owner of Bollywood feature film and television program content, has implemented the half-petabyte EditShare XStream EFS solution to store its 3,400-plus titles.
Content at Shemaroo is digitized and repurposed for deliveries on major platforms such as broadcast, digital and direct-to-home (DTH) over modern networks. The installation of EditShare XStream EFS includes Flow media asset management as part of the configuration, bringing desktop search and retrieval of the vast asset pool as well as offering pre-production tools to accelerate Shemaroo’s media production workflow.
“More than reselling movie and TV program content rights, Shemaroo has a significant business in reselling rights to specific songs, fight scenes, love scenes and more,” states Hemant Karani, Sr. Vice President & Head of Studio and Technology, Shemaroo. “Centralizing our massive content catalog onto one storage platform was necessary from an efficiency standpoint. With so many titles and so many resale scenario’s in which we need to pull content, having a searchable online archive of titles and related sequences and clips was critical.”
“The high-performance XStream EFS platform with Flow MAM embeds smart media tools that allow us to deliver our content in the multiple formats required by our business partners, with the scalability and reliability to support our significant business demands,” states Aneri Savla, Asst. Vice President, Studio, Shemaroo.
The installation of the enterprise platform was led by EditShare business partner Cineom Broadcast India, also based in Mumbai.
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