The VIVE Lifestyle Network is bringing UHD-HDR linear streaming content 24/7 to consumers that have purchased compatible TV sets.
At the recent 2017 NAB Show, Globecast teamed up with Harmonic to demonstrate the first ultra-high-definition (UHD) high dynamic range (HDR) OTT managed platform as a service (PaaS) for the delivery of linear content over the internet to connected TVs. The VIVE Lifestyle Network, a 24/7 linear TV network available globally that offers lifestyle series and programs in the 4K/UHD format, said it plans to use the platform to deploy its new OTT service.
Addressing the challenges of UHD-HDR content availability and delivery due to bandwidth limitations, the new OTT PaaS will make UHD-HDR content instantly available to consumers. The PaaS offers scalability to allow other producers and broadcasters to develop content and make it immediately available to consumers via connected TV apps without separate distribution agreements or extensive technology investments on the ground. The flexibility of the PaaS will also enable live, VOD and catch-up TV services to be supported in the future.
Leveraging a content management system provided by Alpha Networks and smart TV applications developed by Wiztivi, Globecast will manage content reception, quality control, ingest and monitoring, and the transmission of content to applicable CDNs for delivery to consumer UHD television sets. Globecast’s end-to-end solution includes a content management system provided by Alpha Networks and smart TV applications developed by Wiztivi.
The OTT workflow includes Harmonic’s Spectrum X media server system, which helps deliver multiple simultaneous files reliably.
Harmonic is providing a variety of solutions that store, transcode, playout, encode and package the content into the various OTT profiles required for distribution. The workflow includes Harmonic’s Spectrum X media server system, Harmonic MediaGrid shared storage system, Electra VS compression platform, ProMedia Xpress high-performance transcoder, and ProMedia X Origin multiscreen media server. The VIVE Lifestyle Network will provide the content.
“We’re delighted to be working with such capable and trusted partners like Harmonic and VIVE on this pioneering venture,” said Eddie Ferraro, managing director, Globecast Americas. “It is the first demonstration of an OTT PaaS that’s specifically designed for UHD-HDR content, and we see it as a quantum leap forward in content delivery.”
The VIVE Lifestyle Network said it would bring compelling UHD-HDR linear streaming content to consumers that have purchased TV sets. The service is now accessible through VIVE’s branded app, which will be available in select televisions soon.
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