Imagine Communications Demonstrates End-to-End Cloud Workflow

Imagine is highlighting its suite of cloud-based tools including its Unified Distribution architecture and Microsoft Azure integration.

Cloud-native capabilities from Imagine include the ability to provide content owners and distributors with an end-to-end solution for offering OTT services. The entire solution, which combines Siemens Convergence Creators’ Smart Video Engine video platform and Imagine’s multiscreen media and ad delivery solutions, will be available soon as a service on Microsoft Azure.

Another demonstration features Imagine’s xG Schedule, a cloud-based planning and scheduling system for linear, on-demand and digital platforms, Versio, Imagine’s’ playout system, and its Unified Distribution portfolio.

It is also showcasing the integration of its dynamic ad insertion solution within Microsoft Azure’s Media Services live channel solution. Imagine will also demonstrate a “cloud onramp” service that provides a secure delivery channel into the Azure network. The solution enables media companies using the Imagine Communications SelenioFlex Live media encoder at a corporate facility to safely stream media into the Azure cloud. Imagine Communications is working with technology partner Zixi, which offers broadcast-stream quality and protected transport both to and across the cloud.

Imagine says it’s working with Microsoft to ensure that its end-to-end solutions, from ingest to delivery, are available as services from the Azure Cloud.

“Microsoft and Imagine Communications share a common vision of enabling media companies to tap into the power of the cloud to bring new levels of functionality and efficiencies to their operations,” said Dario Scacciati, Senior Director Global Business Development, Media & Entertainment at Microsoft Corp. “Economic flexibility, speed to market and elastic scalability are just a few of the benefits the cloud brings to media companies to help keep them out in front of consumer demand for a more personalized consumption experience. Imagine and Microsoft are putting those competitive advantages within the reach of all types of media companies — whenever they are ready to make the move.”

Imagine’s Unified Distribution architecture, also demonstrated at NAB, provides an end-to-end platform that broadcasters and service providers can use to stream MPEG-DASH and HLS content to IP-based devices through third-party or private content distribution networks (CDNs). It uses advanced technologies, including adaptive bitrate (ABR) and just-in-time packaging (JITP), to enable media companies to collapse both traditional and OTT operations into a single infrastructure and avoid the expense and complexity of operating multiple networks.

“The adoption of a virtualized and cloud-based infrastructure model provides content owners and distributors with an agile and flexible platform for doing everything from content origination to distribution,” added Reynolds. “Without the scalability and efficiency that a Cloud-Native, unified infrastructure delivers, media companies will be hard pressed to turn back current and future competitive threats to their businesses from new media companies and others.”

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