The fully virtualized processing solution, which debuts at the 2017 NAB Show, enables operators to capitalize on consumer demand for new services in areas such as UHD, virtual and augmented reality, along with new revenue generating opportunities like dynamic ad insertion.

Elisabetta Romano, Vice President and Head of Media Solutions, Ericsson, says: “We are making it easier to monetize services and drive down processing delivery costs throughout the entire content lifecycle. Management Controller and Encoding Live 8.1 are pivotal enhancements to MediaFirst Video Processing, the media industry’s most complete video processing solution. With these launches, Ericsson simplifies operations for content owners, broadcasters and service providers by enabling the move to complete virtualization across the media processing delivery chain.”

Ericsson MediaFirst Management Controller is described as providing a unified access point for Ericsson MediaFirst Video Processing products including Encoding Live, On Demand, Packaging, and Stream Processing.

“It allows operators to move away from a restrictive, monolithic approach towards a more agile service-based allocation, which streamlines application management and deployment across many services and clusters,” says Romano.

The new version of MediaFirst Video Processing Encoding Live includes centralized management, integral failover, and dynamic licensing benefits, together with faster video transcoding. It incorporates Intel’s Quick Sync Video (QSV) video hardware core.