EditShare: Poorly Managed Content Affects the Bottom Line

​EditShare will discuss advancements in its EditShare Flow production asset management (PAM) platform.

“Poorly managed content affects the bottom line,” comments Howard Twine, director of software strategy, EditShare. “Whether it’s time spent shooting content that never gets cataloged and never sees the edit room as it’s completely unsearchable, or 10 people searching for a missing graphic or audio file that is needed for a deliverable. Maybe you find it, maybe you don’t. Regardless the reason, the outcome is the same: a loss of content use, man hours and a very real potential for significant revenue loss. None of it is good for business, and it can all be resolved through our Flow production asset management solution.

“When people think of PAM, they think complicated. But the evolution of Flow has really adapted well to today’s production and post-production environments. Features and menus mimic familiar production tasks, making it easy to step into the application. The turnkey platform is incredibly easy to roll out. Given this simplicity, as a facility, you really cannot afford to go without a PAM solution in 2017.”

For remote workflows, Flow includes the web-based AirFlow and Flow Story applications. AirFlow allows staff to search, log, edit and play proxies in a web browser from any location. Users can download and upload proxy or high-resolution media from on-premise EditShare storage systems from anywhere in the world. With the same remote yet secure access to on-premise EditShare storage, the new Flow Story application lets editors and production teams directly assemble content, add voiceovers and collaborate with other NLEs for finishing, delivery or playout of packages beyond the borders of the facility.

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