On Thursday, April 6th, Harry Mathias, SMPTE Life Fellow and award-winning cinematographer, will examine High-dynamic-range (HDR) technology. As this is most often discussed from an audience member's point of view, and there is an implication that more dynamic range on the theater screen will automatically deliver a more impressive and immersive movie-going experience. 

According to Mathians, the fact remains that an appropriate amount of dynamic range for the scene's content, the story, and the cinematographer's artistic intent is the goal — as it always is — in filmmaking. He notes that HDR is important as a visual option and can be used to make impressive images when it is a precisely calibrated and predictable tool.

When: Thursday, April 6, 1 pm, EDT.

SMPTE Entertainment Technology conference webcast

A second webcast will preview SMPTE's fifth annual Entertainment Technology in the Connected Age (ETCA) conference: Redefining the Entertainment Experience. This conference will be held May 8-9 at the Microsoft Silicon Valley Campus. 

During this special webcast, experts slated to present at ETCA 2017 will discuss the conference theme, "Redefining the Entertainment Experience," and what attendees can expect to learn about emerging technologies' impact on current and future delivery of compelling connected entertainment experiences.

ETCA Conference Program Chair and SMPTE Executive Vice President Patrick Griffis will be joined by Ericsson's Gordon Castle, and Dolby Laboratories' Timo Kunkel. The group will delve into several of the conference's compelling topic areas, including the evolution of compression schemes to accommodate new formats and new storytelling tools such as virtual and augmented reality; how to assess content and display characteristics using knowledge from human perception in order to optimize content presentation; new and emerging technical and business models for content delivery and monetization; the future of live streaming; the industry's ongoing shift to internet protocol (IP) infrastructure; and the rise of interactivity in everything from user control to immersive viewing. The webcast presenters also will discuss their experiences redefining the entertainment experience.

This special edition SMPTE webcast is free and open to all.

When:  Friday, April 7, Noon EDT

Register at: https://www.smpte.org/webcasts.