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Imagine Products Announces PrimeTranscoder

Imagine Products has released PrimeTranscoder, a transcoding application for Mac users.

Imagine Products' PrimeTranscoder offers GPU acceleration and features “that make it more robust than any other transcoding application at its price point,” claims the vendor. PrimeTranscoder is available for immediate download costing $699.

"PrimeTranscoder is a powerful transcoding application that allows users to convert multiple files to different formats at once. It recognizes and converts more than 20 different HD, 4K, and RAW camera formats, including ARRI, Blackmagic, Canon, GoPro, Panasonic, RED, Sony, and many more," said Michelle Maddox, marketing director at Imagine Products. "While that's happening, it can also create editable or sharable files. By doing all those things simultaneously, PrimeTranscoder maximizes time and makes for a more efficient workflow — and that's what our customers have told us they need as they strive to compete in an evolving industry." PrimeTranscoder's user interface — which Imagine Products has designed to unify with its other applications, such as PreRoll Post for LTFS archiving and ShotPut Pro for offloading — offers both standard and user-defined presets.

“The simplicity of the interface all but eliminates any learning curve and both standard and user-defined presets will be familiar to those who use Imagine Products' other applications,” said Maddox. “PrimeTranscoder includes standard presets for ProRes4444, H.264, PreRoll Post, ProRes 422, iPhone, and iPad. Users simply select the preset, drop the media into Prime, and hit start.”
Users can define and save their own preset features, such as watermarking, color correction, and burnt-in timecode, along with features for merging clips. It's also possible to include audio in transcodes regardless of the source. Users can create watch folders with automatic transcoding ability, which makes it possible to offload camera cards via ShotPut Pro, transcode the files, and send them to the editor in one seamless workflow — all while Prime creates informational logs of output activities.

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