In addition to attracting video-centric customers, SGrecast is appealing to radio broadcasters expanding their offerings with video. Co-exhibiting with technology partner ENCO, StreamGuys will showcase the expanded SGrecast as part of its software-as-a-service (SaaS) streaming platform, and will demonstrate the integration between StreamGuys and ENCO solutions across TV and radio.

“Whether sporting events, daily talk shows or worship services, today’s audiences expect more options for live podcasting and programming, and SGrecast enables quick repurposing of valuable material for any streaming video or audio producer,” said Eduardo Martinez, Director of Technology, StreamGuys. “Our new video support is also ideal for expanding the reach of radio broadcasters who are augmenting their programming with multi-camera live video experiences through solutions such as ENCO’s Visual Radio platform.”

Able to ingest a wide variety of streaming protocols and codecs, SGrecast uses StreamGuys’ transcoding technology to automatically convert audio to the formats and bit rates appropriate for use in live syndication. Using SGrecast’s new recording mechanism, audio streams are recorded in their native formats. On the video side, SGrecast also provides transcoding technology for live syndication, and is capable of recording live RTMP, RTSP and HLS streams for conversion to mp4 files. A full suite of scheduling tools enable fully-unattended operation, while integrated publishing to RSS feeds, automated delivery and compatibility with popular syndication services streamline distribution.

Specific to audio, SGrecast allows users to quickly and effortlessly turn linear programming into on-demand content. For example, SGrecast records live streams into podcasts and makes them available for download, distribution or rebroadcast within minutes. Enhanced rebroadcasting tools – also newly available for audio streams – enable users to specify when and where content will be automatically replayed, while new social media integration enables instant sharing of recorded content on social networks including Facebook, Twitter and more. These on-demand and rebroadcasting tools will be incorporated into the video application in the future.

“By fully automating stream archiving and repurposing, SGrecast enables media organizations to maximize their monetization opportunities across more delivery channels while freeing staff from repetitive, manual processes – thus enabling them to spend their time on more valuable tasks,” said Martinez. “Plus, as a cloud-based service, SGrecast eliminates the headaches and costs of purchasing and maintaining on-premises hardware, while letting customers leverage StreamGuys’ renowned reliability and best-in-class service.”

SGrecast’s new video capabilities are supplemented by recent enhancements to StreamGuys’ HTML SGplayer multimedia player, which now offers a grid-based thumbnail display of on-demand assets for viewers to select, and StreamGuys’ podcast hosting service, which automatically delivers podcasts to subscribers and streamlines publishing and syndication.