Cloud Adoption of Encoding ‘Explodes’

Encoding.com has released its third annual study highlighting key trends in video transcoding and packaging. HLS dominates and Flash continues to decline.

Encoding.com, a cloud media processing service, has released its third annual report analyzing trends in video formats for OTT, MVPD, web and mobile distribution. The report, which evaluated a “massive volume” of transcoding jobs from over 3,000 Encoding.com media and entertainment customers, aims to educate video content publishers and developers on the most popular formats and standards used today by leading M&E brands, along with projected trends for 2017.

It finds that cloud-based media processing has grown significantly due to faster transit speeds.

“Powering cloud media workflows for many of the largest media and entertainment companies, Encoding.com has access to a unique data set that represents best practices and industry trends within the rapidly changing digital video ecosystem. By sharing this data, we can help the many thousands of video content publishers navigate these waters to make smarter decisions and create better user video experiences.”
Greggory Heil, CEO

It also found that Flash continued to decline in usage with projections to disappear within 12 months.

  • VP9 made a strong debut in 2016 as an alternative to H.264, while HEVC decreased this year in usage by 50%.
  • Despite the excitement around 4k screen resolutions, 1080p continued to prevail.
  • HLS continued to be the dominant standard for Adaptive Bitrate (ABR) streaming, usurping 71% of total ABR processing volume.
  • Amazon S3 led in cloud storage market share with Akamai following behind.
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