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Ha-Mitcham Brings Remote Avid Editing to Israel

Ha-Mitcham is bringing both in-house and remote Avid editing and finishing capabilities to Israel.

The largest independent post facility in Israel, Ha-Mitcham, has found a way by using the Avid MediaCentral Platform to provide its clients with post production services that rival the biggest post houses in the area by leveraging cloud technology.

During an interview direct from Tel Aviv with The Broadcast Bridge, Efraim Halevy Sela, the CEO of Ha-Mitcham (which is Hebrew for “The Complex”) said he and his partners were looking to establish a modern facility that could service the production needs of people from all parts of Israel.

“Avid turned out to be the best solution,” he began. “Of course Media Composer is the most popular edit system, but when we were given a demonstration of Interplay | Production with the MediaCentral | UX cloud-based user interface at NAB 2016, we saw how even remote, collaborative editing could be made possible.”

One challenge would be that in Israel, despite being one of the most advanced technological nations in the Middle East, you are lucky to get a 5 Mb upload speed on the Internet.

So they worked with Draco, Avid’s authorized partner in Israel with commissioning and training provided by Avid Global Services to install MediaCentral | UX, the cloud-based web front-end to the MediaCentral Platform. This provided the user interface to Interplay | Production which let users efficiently manage their content creation process.

And lo, the Ha-Mitcham facility officially opened last January 1st.

One of the 30 Avid Media Composer edit bays at Ha-Mitcham.

One of the 30 Avid Media Composer edit bays at Ha-Mitcham.

Now, in addition to Ha-Mitcham’s own 30 Avid editing seats, anyone with a laptop can remotely access the Ha-Mitcham facility if they just rent a dongle that gives them complete Media Composer | Cloud capabilities.

“If you just log into the MediaCentral platform you can do basic rough cuts without the dongle,” Sela explained. “We usually require a Virtual Public Network just for security. Or, with Media Composer | Cloud you get access to complete Media Composer features from anywhere you can get through to us.”

Remote editors outside the facility could get to MediaCentral | UX from anywhere with an Internet connection, and real time collaboration was made possible through the Avid NEXIS software-defined storage platform.

“As an experiment, we just accomplished a remote live line cut for a TV show between six iso cameras using the Media Composer | Cloud system using H.264 proxies from the MediaCentral Platform,” Sela tells us. “With our slow Internet, it required some buffering. But it worked, and that’s what counts.”

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