Primestream Adds VR/360 Media Management Tools To Xchange Suite

Virtual reality (VR) is the hot tech topic these days, so Primestream, a provider of dynamic media management software, has introduced the ability to manage Virtual Reality/360 assets ingested into the Primestream Xchange Suite. The new features enable storytellers and content creators to produce and store VR/360 content while leveraging collaborative workflows in a metadata rich environment.

Correctly archiving VR/360 assets is an important part of VR production and is often requested by customers. Currently, many content creators have been using YouTube to store, search, and view VR/360 media. Users of Primestream’s Xchange Suite can now manage their VR/360 media in a secure and controlled location that supports the capture, production, management and delivery of all their assets.

David Schleifer, COO at Primestream, said that storytellers working in a 360-degree space face a series of new challenges.

“We are all trying to figure out how to move a viewer though a 360 degree space,” he said. “Often, a specific part of the 360 content might be the only area of interest and with Xchange spatial markers professionals can now create focus points within the VR/360 media with metadata descriptions or keywords to easily find the area of interest. This helps push the project through the creative process, but also helps with finding the value in assets after they have been archived.”

Among the new features of VR/360 dynamic media management for Xchange are: Proxy video generation at pre-selected qualities; the ability to preview content in 360 degrees; the ability to search for reference markers by keyword (views can target specific camera positions with in markers); as well as the capability to navigate in X/Y mode and zoom in within Xchange 360 degrees.

The Primestream Xchange platform integrates with Adobe Premiere Pro Creative Cloud, enabling media asset management functionality inside Premiere Pro with the Xchange Extension Panel. Editors can easily locate the assets they need and begin editing with two-way communication of metadata, markers, sub-clips and projects.

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