Case Study: Dalet Re-architects Business Workflows in the Cloud for Clippn

Online stock footage supplier Clippn partnered with Dalet Digital Media Systems to reimagine its entire operation in the cloud. The collaboration saw Clippn migrate its entire production and distribution infrastructure to the Dalet xN solution, leveraging Amazon Web Services (AWS) to elastically scale its operation and unleash the power of its business model.

Clippn is an online platform delivering ready-for-sale video clips to stock footage distributors. Stock footage, film or video clips that can be used in other films or videos, is a $1B market with 20-30% YOY growth because of increased demand for content across multiple screens. Clips can sell year after year, and to optimize sales, Clippn distributes through multiple stock footage sites with a 50% global market penetration. 

All distributors want the same thing: a high volume of high quality, curated clips. There are trends in what customers are buying, but it’s a wide range on any given day. So Clippn strategy is similar to the stock market: playing the numbers based on quantity, quality, and variety of footage.

“Getting these clips to market has traditionally been a problem,” comments Mick Reed, founder and CEO, Clippn “We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market.”

“Getting these clips to market has traditionally been a problem,” comments Mick Reed, founder and CEO, Clippn “We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market.”

Commanding a compelling business case but faced with an overwhelming technical challenge, online stock footage supplier Clippn partnered with Dalet Digital Media Systems to reimagine its entire operation in the cloud.

The collaboration saw Clippn migrate its entire production and distribution infrastructure to the Dalet xN solution, leveraging Amazon Web Services (AWS) to elastically scale its operation and unleash the encaged power of its business model. 

A critical business issue for Clippn and a bottleneck of its legacy infrastructure was the capacity to scale at the pace of the burgeoning stock footage market. The installation of Dalet xN has unlocked the full potential of the business. The cloud-based infrastructure enables Clippn to ingest and process any volume of media without restriction. As a result, Clippn has already been able to ramp up its business in short order to accommodate processing of 30,000 to 40,000 clips a month.

Clippn has incorporated agility into its workflow and enabled it to reduce operational costs typically associated with dedicated hardware. The highly configurable solution also enables Clippn to adapt their operations on a constant basis. The rate at which Clippn’s distributors accept its stock footage clips is nearing 100 percent, far exceeding the competition. 

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Report:  Ooyala, The Business Benefits of IP Production

Making IP work in a broadcast facility is an engineering problem to be solved. Understanding why we need IP in the first place requires deep understanding of the business benefits.

​MAM Moves to the Cloud – Dalet has a View

The Cloud changes everything else in broadcast and since most MAMs are not cloud-native, will cloud kill MAM as we know it? The Broadcast Bridge posed the questions to Kevin Savina, director of product strategy, Dalet.

​MAM Moves to the Cloud – EditShare has a View

As content becomes stored in the cloud and access is enabling remote collaborative workflows as well as pay as you go business models, the fundamentals of asset management are being reassessed. What it does it take for MAM to work…

​MAM Moves to the Cloud – TVT has a View

Media asset management is a necessary tool for finding and transferring media materials around or between facilities but it’s not always had the best reputation for delivering value for money. As content becomes stored in the cloud and access…

Field Report: Object Matrix Storage Saves MTA Assets From Fire

Muslim Television Ahmadiyya International (MTA) broadcasts worship and family viewing in up to eight different languages simultaneously, with studios and audiences spanning the globe. MTA focuses on providing a positive and educational influence for its viewers, covering a variety of…