The Life Cycle of a Clip - Adobe, Clippn, Dalet.
Online stock footage supplier Clippn partnered with Dalet Digital Media Systems to reimagine its entire operation in the cloud. The collaboration saw Clippn migrate its entire production and distribution infrastructure to the Dalet xN solution, leveraging Amazon Web Services (AWS) to elastically scale its operation and unleash the power of its business model.
Clippn is an online platform delivering ready-for-sale video clips to stock footage distributors. Stock footage, film or video clips that can be used in other films or videos, is a $1B market with 20-30% YOY growth because of increased demand for content across multiple screens. Clips can sell year after year, and to optimize sales, Clippn distributes through multiple stock footage sites with a 50% global market penetration.
All distributors want the same thing: a high volume of high quality, curated clips. There are trends in what customers are buying, but it’s a wide range on any given day. So Clippn strategy is similar to the stock market: playing the numbers based on quantity, quality, and variety of footage.
“Getting these clips to market has traditionally been a problem,” comments Mick Reed, founder and CEO, Clippn “We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market.”
Commanding a compelling business case but faced with an overwhelming technical challenge, online stock footage supplier Clippn partnered with Dalet Digital Media Systems to reimagine its entire operation in the cloud.
The collaboration saw Clippn migrate its entire production and distribution infrastructure to the Dalet xN solution, leveraging Amazon Web Services (AWS) to elastically scale its operation and unleash the encaged power of its business model.
A critical business issue for Clippn and a bottleneck of its legacy infrastructure was the capacity to scale at the pace of the burgeoning stock footage market. The installation of Dalet xN has unlocked the full potential of the business. The cloud-based infrastructure enables Clippn to ingest and process any volume of media without restriction. As a result, Clippn has already been able to ramp up its business in short order to accommodate processing of 30,000 to 40,000 clips a month.
Clippn has incorporated agility into its workflow and enabled it to reduce operational costs typically associated with dedicated hardware. The highly configurable solution also enables Clippn to adapt their operations on a constant basis. The rate at which Clippn’s distributors accept its stock footage clips is nearing 100 percent, far exceeding the competition.
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