Case Study: Dalet Re-architects Business Workflows in the Cloud for Clippn

Online stock footage supplier Clippn partnered with Dalet Digital Media Systems to reimagine its entire operation in the cloud. The collaboration saw Clippn migrate its entire production and distribution infrastructure to the Dalet xN solution, leveraging Amazon Web Services (AWS) to elastically scale its operation and unleash the power of its business model.

Clippn is an online platform delivering ready-for-sale video clips to stock footage distributors. Stock footage, film or video clips that can be used in other films or videos, is a $1B market with 20-30% YOY growth because of increased demand for content across multiple screens. Clips can sell year after year, and to optimize sales, Clippn distributes through multiple stock footage sites with a 50% global market penetration. 

All distributors want the same thing: a high volume of high quality, curated clips. There are trends in what customers are buying, but it’s a wide range on any given day. So Clippn strategy is similar to the stock market: playing the numbers based on quantity, quality, and variety of footage.

“Getting these clips to market has traditionally been a problem,” comments Mick Reed, founder and CEO, Clippn “We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market.”

“Getting these clips to market has traditionally been a problem,” comments Mick Reed, founder and CEO, Clippn “We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market.”

Commanding a compelling business case but faced with an overwhelming technical challenge, online stock footage supplier Clippn partnered with Dalet Digital Media Systems to reimagine its entire operation in the cloud.

The collaboration saw Clippn migrate its entire production and distribution infrastructure to the Dalet xN solution, leveraging Amazon Web Services (AWS) to elastically scale its operation and unleash the encaged power of its business model. 

A critical business issue for Clippn and a bottleneck of its legacy infrastructure was the capacity to scale at the pace of the burgeoning stock footage market. The installation of Dalet xN has unlocked the full potential of the business. The cloud-based infrastructure enables Clippn to ingest and process any volume of media without restriction. As a result, Clippn has already been able to ramp up its business in short order to accommodate processing of 30,000 to 40,000 clips a month.

Clippn has incorporated agility into its workflow and enabled it to reduce operational costs typically associated with dedicated hardware. The highly configurable solution also enables Clippn to adapt their operations on a constant basis. The rate at which Clippn’s distributors accept its stock footage clips is nearing 100 percent, far exceeding the competition. 

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Nine Pitfalls Of Relying On FTP To Move Large Media Files

Broadcasters are continuing to adopt and take advantage of IT working practices as they transition to file-based workflows. However, some seemingly effective solutions are outdated, have not kept pace with advances in computing power, and are unable to efficiently transfer…

Essential Guide: Secure IP Infrastructures For Broadcasters

Security is becoming increasingly important for broadcasters looking to transition to IP infrastructures. But creating improved software, firewalls and secure networks is only half the story as cybercriminals look to find new and imaginative methods of compromising data.

Secure IP Infrastructures For Broadcasters - Part 1 - Secure Servers

In this series of three articles, we investigate the underlying aspects of computer server design for high value security and 24-hour operation. In the first article we look at advanced server security, in the second article we understand how servers…

Taming The Virtualized Beast

Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.

AI – ML – DL – The Differences

Artificial Intelligence is more than just one element. In this article, we look at and describe the many parts AI encompasses.