Avid Unveils Newly Integrated Products Acquired From Orad

When Avid acquired Orad Hi-Tec Systems in June of last year, Avid executives said they would tightly integrate many of Orad’s products into its existing product portfolio, strengthening its overall systems offering and adding new functionality for Avid technology users.

Fast forward a year and Avid is now showing many new products, such as the Avid Playmaker live slow-motion replay and media highlights editing server system, and Maestro, an asset management system that previously worked with Avid’s popular iNEWS newsroom computer systems.

“The integration of the two product lines has been a challenge, but one we feel has resulted in better technology for our customers,” said Matthew Clayton, Solutions Specialist, Graphics Solutions, at Avid. “The goal is to give customers the ability to create more compelling content to captivate larger audiences, elevate their viewing experience, and keep them tuned in.”

At the recent NAB NY show, Avid spotlighted a number of these new solutions, combining Avid’s media creation and delivery tools with Orad’s extensive expertise in graphics and media delivery. This includes Avid TD Control, which is a studio display control and management solution that can be used to easily manage multiple high-resolution, non-standard studio displays simultaneously from a single touch interface. With TD Control, users can assign media to any display, including 3D real-time graphics, live video, and multiple video clips and images in different orientations, resolutions (up to 16K), sizes, and aspect ratios.

There was also MediaCentral VX, a cloud-based, web front end to the Avid MediaCentral Platform that provides a unified software-based solution for fast, collaborative media production. MediaCentral VX allows users to access media and work on projects from a desktop computer, laptop, or mobile device, enabling the user to work whenever, wherever, and with whatever they want.

MediaCentral VX is a cloud-based, web front end to the Avid MediaCentral Platform that provides a unified software-based solution for fast, collaborative media production.

MediaCentral VX is a cloud-based, web front end to the Avid MediaCentral Platform that provides a unified software-based solution for fast, collaborative media production.

Avid also showed NEXIS, a software-defined storage platform that enables true storage virtualization for any media application. The storage system delivers flexibility, control, and extensibility to Avid MediaCentral applications. At the show it was announced that it now offers double the original capacity and performance.

The booth also featured Avid’s Pro Tools | S3 and Pro Tools | Dock audio editing and mixing software packages. Clayton said they are perfect for space-confined and on-the-go audio mixing, while providing intelligent studio control in a portable, ergonomic, and affordable surface.

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