Qligent Unveils Automated Impact Analysis Toolset

New software-defined feature for Vision cloud monitoring platform also provides rich metrics and analytics to help users better understand overall TV audience impact of QoE problems to fight advertising revenue loss.

Cloud-based, enterprise-level media monitoring and analysis specialist Qligent has incorporated new automated software tools into the Channel View feature of its Vision cloud monitoring platform to help broadcasters and MVPDs effectively combat revenue loss tied to signal quality issues.

The new automated Impact Analysis toolset streamlines the previous process of manually collecting data from various Vision probes, used to capture signal performance data in the field. Data related to broadcast outages and QoE issues such as black, silence, and macroblocking is now automatically aggregated into the Channel View window on Vision’s main dashboard, with supporting metrics and analytics that detail the extent of the problem.

For example, monitoring staff—whether handled in-house or outsourced via Qligent’s Oversight MaaS (monitoring-as-a-service)—can now immediately determine how much time a program was interrupted by quality issues or completely off the air. Users can also determine how critical the performance issues were, helping to signal which internal departments must be notified; and, most importantly, whether advertisers were affected in the process.

“Advertising remains a significant revenue generator in both over-the-air, satellite and cable television,” said Ted Korte, COO, Qligent. “However, while the automation system will log that an ad left the studio, it won’t document any quality issues with the broadcast. Vision’s new Impact Analysis software will immediately provide intelligence into any problems associated with the airing of an ad, allowing the monitoring staff to quickly report problems to master control and traffic for reconciliation with advertisers.”

Korte notes that the greater emphasis on automated impact analysis addresses “the trend of management by exception.” With broadcasters and MVPDs delivering more content over more platforms than ever, the challenge to effectively monitor and analyze using legacy systems continues to deepen. Qligent’s Impact Analysis software gives the monitoring team a better understanding of how to prioritize various performance issues, with tools that range from video clip exporting to clocks acting as off-air counters.

“There is simply too much content to keep an eye on, and providing a clear view into distribution and delivery impacts will help users immediately differentiate an RF engineering problem from a true off-air episode,” said Korte. “And if the broadcast signal truly was affected, users can quickly identify what program at what time, and the demographics associated with the airing. Vision will now very quickly tell the user how much on-air time was lost, with a breakdown between program and advertising content. We’re eliminating the headaches of chasing problems, interrupting multiple internal departments, and returning more hours of the day back to the broadcaster.”

Qligent will demonstrate its new automated Impact Analysis software at its IBC2016 exhibit at Stand 8.E47.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Understanding OTT Systems - Part 1

In this series of articles, we investigate OTT distribution networks to better understand the unique challenges ahead and how to solve them. Unlike traditional RF broadcast and cable platform delivery networks, OTT comprises of many systems operated by different companies…

eBook:  Preparing for Broadcast IP Infrastructures

This FREE to download eBook is likely to become the reference document you keep close at hand, because, if, like many, you are tasked with Preparing for Broadcast IP Infrastructures. Supported by Riedel, this near 100 pages of in-depth guides, illustrations,…

Essential Guide:  IP - The Final Frontier

Today’s broadcast engineers face a unique challenge, one that is likely unfamiliar to these professionals. The challenge is to design, build and operate IP-centric solutions for video and audio content.

Essential Guide: Live IP Delivery

Broadcasting used to be simple. It required one TV station sending one signal to multiple viewers. Everyone received the same imagery at the same time. That was easy.

Cost-effective IP Contribution and Distribution

Saving dollars is one of the reasons broadcasters are moving to IP. Network speeds have now reached a level where real-time video and audio distribution is a realistic option. Taking this technology to another level, Rohde and Schwarz demonstrate in…