Verimatrix has reached out into video data analytics from its base in revenue security.
Verimatrix has continued its expansion into video analytics from its long established revenue security base with availability of a quick-start evaluation program for its Verspective Operator Analytics. This new program, unveiled in time for demonstration at IBC 2016 in Amsterdam, is designed to help operators better understand how to securely and rapidly collate data from various sources in near real time.
Verimatrix says the data can then be harnessed for actionable analytics across multiple departments including marketing as well as customer support and relationship management. This will give service providers the opportunity to expand their analytics capabilities with more census-based data sources and complement traditional network monitoring analytics to get a comprehensive view of subscriber intelligence and network performance.
Implemented in the cloud, the Verspective Operator Analytics evaluation program comprises a pre-configured, software-based analytics platform that can be integrated with an operator’s main sources of operational and consumption data, including Video On Demand, CDN and client devices. Service providers also receive a set of report templates that can help analyze data and determine potential for return on investment (ROI).
“Every operator we speak with is interested in truly harnessing the power of Big Data to make quicker and better informed decisions that ultimately drive the bottom line,” said Steve Oetegenn, president of Verimatrix. “We have recognized the need to provide a secure entry point that service providers can use to adopt a centralized analytics approach that ties together insights from operations, product development and marketing. The Verspective Operator Analytics evaluation program provides that point of entry, plus the confidence knowing that data is both secure and compliant with appropriate privacy regulations.”
There are two angles to Verimatrix’ big data analytics strategy. One is to provide secure access to third party sources of data, ensuring that rules over privacy and data integrity are upheld. Secondly Verimatrix aims to exploit the data its own security components can provide, which can enhance the other sources both to improve quality of service and better understand customer behavior.
For example Verimatrix can make sense of encrypted data during transmission since it alone has the ability to decrypt it. This is valuable for the company’s network monitoring partners, which can then analyze the data while in transit across the network and as a result determine QoS for individual streams. Verimatrix can also detect channel changes as they occur and relate this to the content being watched, helping pay-TV operators understand customer behavior and make effective recommendations. Verimatrix can also see trick-play activity such as fast forward from its position at the client end. This can help IPTV operators with IP multicast, for otherwise client-side probes would have to be deployed to detect trick-play. Operators can then determine accurately which content has been skipped, replayed and paused, which in turn enables them to confirm which adverts were actually viewed. Such granular information can help both operators and advertisers make informed decisions over ad placement and pricing.
Verspective Operator Analytics is an extensible suite of subscriber intelligence tools that are designed with data security and integrity built in as a foundation for actionable intelligence. Through the analysis and distribution of census-based video service data, the solution provides a combination of real-time and historical perspectives of service and subscriber usage.
The Verspective Operator Analytics evaluation program will be demonstrated during IBC 2016 at the Verimatrix booth #5.A59, where service providers can learn more about qualifying for the program.
You might also like...
With fewer exhibits and smaller crowds, the 2022 NAB Show aisles were easier to navigate and exhibitors had more time to speak with visitors.
People visit NAB Shows for many reasons. Some are there to investigate and examine new solutions. Some are shopping with a budget ready to spend. Others visit to gather ideas and figures for next year’s budget. Many visit to a…
Formula One has enjoyed decades of being one of the world’s most popular sports, with millions of fans making up a diverse and passionate community of TV viewers. Now it’s being considered the fastest growing sport brand on soc…
The NFL (National Football League) Super Bowl has been a show piece for TV technology since its inception in 1967 and more recently for the power of data analytics, both to improve performance on the field and increase engagement for viewers.
The dramatic climax of the 2021 Formula 1 racing season on 12th December gave a huge boost to TV viewing of the event around the world.