Media partners can maximize their Eagles coverage without sending a dedicated crew or making major technology investments.
Using the LiveU MultiPoint, the Eagles have successfully simulcast post-game press conferences and leveraged the service for key events throughout the NFL calendar, including the NFL Draft and annual league meetings.
The Philadelphia Eagles invested in new LiveU technologies for a competitive advantage in the content market.
LiveU’s MultiPoint is a cloud-based IP live video distribution solution. Ten months ago, the Philadelphia Eagles began using LiveU MultiPoint for the enhanced distribution of internally-produced content to broadcast partner WCAU NBC10 Philadelphia “The Official Television Station of the Philadelphia Eagles,” and other local Philadelphia sports networks. Content includes team press conferences, locker room interviews, and off-the-field team events and programs.
Through the partnership, the organizations can maximize their coverage and tell a compelling story, without sending a dedicated crew to obtain the content, saving them time and resources.
Using a single camera to cover a press conference, the Eagles capture content and distribute it via LiveU to Eagles-owned media channels and those of NBC10. NBC10 can use the Eagles footage for b-roll or clips, and simply send a journalist to obtain sound bites when necessary. The benefits have been mutual and the investment was modest.
“Both the leadership of the Eagles and NBC10 understood that active collaboration would be a key component to the success of our partnership,” said Mark Leblang, Studio/Live Production Manager, Philadelphia Eagles. “We recognized there was an opportunity to share resources by adopting LiveU's MultiPoint service. MultiPoint enables both the Eagles and NBC10 to focus on separate aspects of news coverage, and allows each party to benefit from the other party's effort.”
“Our partnership with the Eagles allows us to provide thoughtful, entertaining and interactive content to our viewers,” said Rob Kuestner, Content Producer, NBC10. “We can access Eagles content live and provide that content immediately to our viewers, as well as activities on-and-off the field which is unique to our partnership.”
“In the ten months since our partnership began, we have enjoyed the benefits of the LiveU MultiPoint service in many venues and scenarios,” noted Leblang. From the Eagles’ perspective, sharing our assets from these events with NBC10 helps to justify the expense involved with covering them and creates a competitive advantage in the marketplace.”
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