Bannister Lake Elevates Super Ticker Service to Data Aggregator

By elevating their Super Ticker service to the Cloud, Bannister Software is making data aggregation available anywhere in the world.

On June 30th, Bannister Lake released Super Ticker Cloud, a new Software-as-a-Service (SaaS) running on Amazon Web Services (AWS).

 As Georg Hentsch, president of Bannister Lake told The Broadcast Bridge, “Super Ticker Cloud includes all of the powerful features of our widely deployed on-site Super Ticker content management installations,” he said. “It is actually more of a ‘data aggregator’ capable of bringing in information from Internet data sites like AP, Election Data Services, Agence France-Presse (AFP), The Weather Company (formerly WSI). and RSS feeds just to mention a few. It’s basically our database with a Web interface.”

To reap this harvest of information, Bannister Lake has software “parsers” that read the major data feeds.

“Not only do we read the data, but we have methods of organizing that information to make it useable for different purposes,” Hentsch said. “Instead of being faced with that big crazy world of random data, we give our customers structured information.”

Since the Super Ticker Cloud has public facing support, customers can enter their own data.

“We call it ‘Super Ticker Community’,” Hentsch explained. “Customers like High Schools can send out notifications of something like school closings and then other subscribers, such as local broadcasters, can pick up that information and include it in their news reports.”

Now, the new cloud-based offering further enhances Super Ticker’s superior multi-user collaboration capabilities, with operators able to securely access Super Ticker Cloud from anywhere in the world.

Customers can vary from schools to digital signage to corporations to broadcasters, making Banister Lake’s offering far more than the conventional “data ticker” offering.

“The message we are trying to substantiate is that a ticker service should reach far beyond broadcasters,” Hentsch said. “Our ‘Super Ticker Community’ on AWS makes data aggregation through the Cloud available to everyone, everywhere, at any time.”

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