​MTV and LinkedIn Sign Up to Make.tv

Make.tv has announced that MTV/Viacom, LinkedIn and the Swiss Broadcasting Corp are among early adopters of its cloud-based video production platform. The Live Video Cloud platform enables broadcasters and publishers to acquire, manage and distribute video content submitted to the platform.

Using the free #Streamtag app for iOS and Android smartphones and tablets, news sources and user-groups from anywhere in the world can shoot footage from breaking news scenes, festivals, events or live TV programs, and stream it live to newsrooms and other production environments where it can be instantly edited and posted into a production segment in an efficient and manageable way. Producers can also choose to acquire feeds from sources like Periscope or Facebook Live and stream it to Live Video Cloud using a specific hashtag.

Make.tv Acquire is a workflow plugin for communication between producer and contributor. It allows producers to monitor live or uploaded video streams, communicate via intercom or chat with the contributor, route streams to live outputs, browse by production, contributor or location and receive upload notifications.

Make.tv Selector is a video router within the cloud that also acts as a sub-switch, enabling broadcasters to ingest, curate and route live footage through the system, “on a scale that's never been done before”. Broadcasters can browse through input/output streams, communicate via chat or intercom with contributors, route videos into newsrooms or live production environments and push outputs to video platforms or content delivery networks (CDN) directly.

The #Streamtag mobile app converts any smartphone or tablet into a system camera and enables users to configure third party devices. The app features live streaming, camera mode with tally light, chat and integrated intercom, file management and upload queue, external device configuration via ingest URLs and optional multi-angle in-app viewing of video contributions.

"We wanted to give producers the most comprehensive view possible of all user-generated content coming in through our app so that they can choose the best footage possible for live segments," explained Andreas Jacobi, CEO, Make.tv. “Whether our customers are broadcasting live TV news segments or capturing audience participation for a reality program, our Live Video Cloud platform enables broadcasters to acquire relevant content fast and more cost efficiently from anybody, anywhere.”

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