​Prime Focus Extends CLEAR to Amazon

Prime Focus Technologies (PFT) has launched Amazon Optimizer to its Operations Cloud module, part of PFT’s CLEAR Media ERP Suite. Amazon Optimizer promises to reduce the cost of transcoding for broadcasters and content owners.

With Amazon Optimizer, content owners simply enter their content location, choose the output profiles, select the time window to process the content and leave the rest to Operations Cloud’s Amazon Optimizer.

“Amazon Optimizer leverages the scalability and cost efficiencies of public cloud and can deliver file-based video transcoding, auto quality control and compute intensive media processing tasks at the lowest total cost on the market,” said Ramki Sankaranarayanan, Founder and CEO, PFT. “PFT Operations Cloud uses an algorithm, batch.ly built by 47Line to optimally use a mix of reserved, on-demand and spot instances on AWS to meet the service level agreement at the lowest cost.”

PFT’s clientele includes Disney, 21st Century Fox-owned STAR TV, Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Legendary Pictures, Starz Media and Lionsgate.

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