Frederic Roux, director of sales, Americas, Dalet and Mick Reed, founder and CEO, Clippn
Clippn, an online platform delivering ready-for-sale video clips to stock footage distributors, has moved its production and distribution infrastructure to the cloud using a Dalet xN business solution.
In partnership with Amazon Web Services, the new cloud-based infrastructure uses the Dalet Galaxy MAM and AmberFin media processor. Citing the increased demand for content across multiple screens and an industry year-over-year growth rate of nearly 30%, Clippn CEO Mick Reed reports,“Getting these clips to market has traditionally been a problem. We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market.”
The result gives Clippn a solution for collecting, managing and delivering footage, starting with content gathering from multiple contributors, followed by ingest, editing, color correction, verification and QC, and finally, distribution to stock footage sites.
Having the system hosted in the cloud was a must for Clippn to be able to handle contributors and a workforce that are completely geographically spread.
“Dalet is a robust platform that can handle the volume of video content that moves through our pipeline. It is also elastic so higher volumes of content don’t slow us down,” adds Reed. “We were able to create a cloud-based workflow that maximizes efficiency and actually integrates craft editing and curation, which I believe is a first.”
Acording to Kevin Savina, Dalet director of product strategy, the automation built into the platform is critical, avoiding wasted steps and letting the Clippn team focus on what actually adds value to their product. And because each one of the Clippn distributors has different metadata and delivery specifications, the system has to be both adaptable and future-proof so new distributors can be added, allowing them to continuously scale their success.
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