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​Cinegy as a Service at 2016 NAB Show

Cinegy as a Service is a hardware-free way of enabling users to deploy software-defined television on cloud-based virtual machines from the Germany developer Cinegy.

All of Cinegy’s software technology, starting with Cinegy’s real-time playout server and broadcast automation software, Cinegy Air, will “steadily” migrate to cloud-based services such as Amazon Web Services (AWS) enabling users to spin up, test drive, and, if they choose, deploy Cinegy technology in an HD or 4K cloud.

Cinegy CEO Jan Weigner said, “Expensive broadcast hardware is now someone else’s problem. You can open your broadcast tap high, low, or not at all as required and pay for what you use, when you use it rather than watch your capital swirl down the drain.”

According to the company, the benefits of the approach are multiple. “Users only pay for what they need, when they need it. There’s no upfront investment. Requirements for increases in system capacity, such as election or special event coverage, can also be far more accurately planned and costed. And because the cloud vendor provides hardware resiliency and data protection, it eliminates the need for those resources in-house.”

According to Weigner, “In addition to diminished reliance on traditional hardware and maintenance, the benefits for customers include a vastly reduced dependency on traditional IT functions to deploy and maintain servers, and a reduction in the need to retain those skills in-house enables redeployment to more productive or creative tasks.”

Cinegy as a Service users would also have the advantage of swift, conveniently scheduled upgrades carried out by experienced Cinegy engineers, preventing substantial wastage from trial and error.

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