SAM Gives NAB An Edge
Kula shaking NAB on its debut
Quantel and Snell’s first NAB since its rebrand as SAM (Snell Advanced Media) places the 4K Kula switcher range front and centre. Kula is said to break new ground both with its price point and performance.
“Kula has already created a huge amount of interest in the market as the most powerful production switcher in its class,” says the vendor.
It is capable of 4K/1080p/HD and SD in 1M/E and 2M/E versions, and can handle multiple formats.
SAM’s new IP-Edge follows the interoperability goals of AIMS and is also part of the firm's NAB exhibit. Products that are IP-Edge enabled include routers, switchers, IQ processing, servers and playout systems. One of the first products launched in the IP Edge family is the IQ Edge processing solution, “developed to bridge the gap to IP environments by offering a range of image and audio processing capabilities in an integrated package.”
Media Biometrics is SAM's term for monitoring. “For the first time, automated monitoring can not only understand the quality of media, but that it’s the right media, the company claims. It’s now shipping in products across SAM’s portfolio including the new Sirius 800integrated multiviewer that brings sophisticated monitoring capabilities.
Also on show will be the Kahuna range of switchers, suited for larger scale HD, 4K and now IP environments; the LiveTouch sports highlights solution; Alchemist XF, a standards converter offering support for 4K and HDR material and, “for cost effective real-time 4K conversion” SAM is introducing the UHD1000, the latest addition to the KudosPro signal processing range.
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