Globo switches video delivery with Cisco

Globo, the largest free to air TV broadcaster in Brazil, has enlisted Cisco to reduce the cost and complexity of managing its workflows by using virtualized network solutions.

Using what Cisco dubs as virtualized video processing and content management technologies, the project will aim to increase efficiency across Globo's hardware and software resources. Combining the virtual Videoscape and content management components with Cisco Unified Computing System (UCS) servers, Nexus switches, and related services gives Globo the ability to manage and deliver dozens of forms of video, media content and metadata from a centralized network architecture to its various internal properties and content partners.

"With the amount of content we produce and manage, we are consistently working to improve the efficiency of our operations, and transform the way we deliver a variety of content to millions of viewers, on traditional and new media,” said Raymundo Barros, CTO, TV Globo. “Our collaboration with Cisco will enable Globo to operate with the required agility to streamline video workflows and deliver quality multiscreen video to consumers."

In the US Major League Baseball’s technology company MLBAM, is already using a similar Cisco powered system.

It is using Cisco AnyRes Live encoders for adaptive bit rate streaming to help support more than 350 live channels of H.264-compressed video, to multiple content delivery networks including the 30 MLB ballparks, MLB.com and MLB.tv 

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Nine Pitfalls Of Relying On FTP To Move Large Media Files

Broadcasters are continuing to adopt and take advantage of IT working practices as they transition to file-based workflows. However, some seemingly effective solutions are outdated, have not kept pace with advances in computing power, and are unable to efficiently transfer…

At IBC2019 Technology Puts The Consumer At The Center Of Distribution

At the 2019 IBC convention this year it was clear that the consumer is king and, for broadcasters and content delivery platforms, reliably serving that on-demand ruler with hyper-adaptable operations that can reach many platforms simultaneously could secure the keys to…

IBC 2019 Cloudy, Streaming and 8K

In this thought-provoking missive, Gary Olson delivers his predictions and insights for IBC 2019.

In Live Channel Creation Video Quality Monitoring Is Critical!

There is always a cacophony of noise around the big tradeshows; at NAB this year Telestream made its voice clearly heard with the first showcase of OptiQ Channel, a new and radically different one-click channel creation live service for cloud…

Taming The Virtualized Beast

Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.