Globo switches video delivery with Cisco

Globo, the largest free to air TV broadcaster in Brazil, has enlisted Cisco to reduce the cost and complexity of managing its workflows by using virtualized network solutions.

Using what Cisco dubs as virtualized video processing and content management technologies, the project will aim to increase efficiency across Globo's hardware and software resources. Combining the virtual Videoscape and content management components with Cisco Unified Computing System (UCS) servers, Nexus switches, and related services gives Globo the ability to manage and deliver dozens of forms of video, media content and metadata from a centralized network architecture to its various internal properties and content partners.

"With the amount of content we produce and manage, we are consistently working to improve the efficiency of our operations, and transform the way we deliver a variety of content to millions of viewers, on traditional and new media,” said Raymundo Barros, CTO, TV Globo. “Our collaboration with Cisco will enable Globo to operate with the required agility to streamline video workflows and deliver quality multiscreen video to consumers."

In the US Major League Baseball’s technology company MLBAM, is already using a similar Cisco powered system.

It is using Cisco AnyRes Live encoders for adaptive bit rate streaming to help support more than 350 live channels of H.264-compressed video, to multiple content delivery networks including the 30 MLB ballparks, MLB.com and MLB.tv 

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