Veritone Supercharges Podcasts With AI

Veritone aiWARE is the AI-based operating system that provides access to cognitive engines for media and entertainment. A recent update includes the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs.

The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to publishing, allowing for advanced contextual ad targeting at scale. Further, greater insight into the subject matter of the podcast helps advertisers maintain brand safety.

Additionally, Veritone will showcase its Adobe Premiere Panel integration with aiWARE. Users can access aiWARE's transcription and translation AI while working within an Adobe project to streamline their edits.

Users can leverage turnkey applications built on aiWARE, such as Veritone Discovery, Veritone Attribute, or Veritone Digital Media Hub, or enhance existing enterprise systems and processes via API integrations.

"If there's one industry that can take advantage of the power of AI, it's media and entertainment,” says Ryan Steelberg, President. “Considering the large amounts of content and data M&E organizations have to manage and monetize, AI will be a critical component to success. Veritone is determined to help index and organize this content, at scale, leveraging our world-class aiWARE stack to help maximize the revenue and distribution of this content. At this year's NAB, I look forward to sharing Veritone's suite of applications and solutions that enable exactly that."

Veritone Discovery allows broadcasters to find important insights by making video and audio data from broadcasts searchable to enable robust analytics for data-driven collaboration with advertisers and other stakeholders. Recent UI upgrades include a new Analytics suite that brings greater flexibility and customization to the solution, scheduled branded report delivery, live interactive charts, robust filtering, as well as an improved UX featuring voice-activated search and mention accuracy.

Veritone Digital Media Hub is a MAM portal designed for content owners. At NAB, Veritone will highlight the addition of the Getty Search Selector Service. This allows users to leverage the Hub interface to discover content that resides in either Getty or Veritone digital media libraries.

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