Wurl Expands Into Europe With Samsung TV Plus Deal

Further evidence of the rapid growth in Connected TV (CTV) viewing has come from Samsung’s TV Plus package deploying advertising services in Europe from Wurl, based in Palo Alto, California.

This expands further the pool of inventory available for targeted advertising via Samsung’s popular TV Plus ad-supported Free to Air (FTA) service around the world.

Wurl’s network already delivers video and enables targeted ad insertion for Samsung TV Plus in the US, where connected TVs now account for over 50% of all OTT viewing, according to audience measurement giant Nielsen. This uses Wurl’s AdSpring service for connected TVs, which now delivers 125 live, linear and video on demand (VoD) channels to more than 50 million viewers in the US. The Samsung TV Plus deal signals European expansion that will enable several million additional viewers on board to access channels from its lineup including Tastemade, Dust, Eleven Sports, Edge Sport, CBS News and Insight TV.

“The massive popularity of Samsung TV Plus provides a clear validation of the expanding CTV ecosystem,” said Sean Doherty, CEO of Wurl. “Our role is to provide the advertising technology and distribution network that enables video producers to reach more TV viewers and generate more revenue via the most popular platforms, like Samsung TV Plus.”

Established in December 2016 in the US, Samsung TV Plus is pre-installed on all 2016-2019 Samsung smart TVs. Wurl facilitates video distribution and cloud-based, turnkey server-side ad insertion (SSAI). This allows operators such as Samsung TV Plus to insert ads mid-roll into linear or on-demand programming for distribution to any connected device. Available via a pay-as-you-go model, AdSpring is used to schedule the location and duration of mid-roll ad breaks, with ad markers triggering real-time targeted ad requests. Personally targeted ads selected on the basis of user information combined with other factors such as content type and time of day, are then stitched into the live video stream, with viewing of each ad measured for reporting. Producers only pay for ads inserted and viewed.

You might also like...

European Super League Debacle Heralds Change For Sports Broadcasting

The dramatic volcanic eruption of the European Super League (ESL) may have been short lived but the ash spewed out will disrupt the field of sports broadcasting for much longer and likely accelerate change towards a new order.

CableLabs Certifies First Low Latency DOCSIS Modem

CableLabs, the industry body responsible for cable TV R&D and standards development, has certified the first cable modem supporting the low latency version of the DOCSIS data over cable specification.

The World Of OTT (Business Pt2) - Telco Access Networks (& The Growth Of OTT)

Telco fixed access networks are “the last mile” to homes and commercial buildings. They play a key role in the delivery of OTT Video, and are undergoing big changes to support its growth. Telco fixed access networks were originally built in …

Improving Compression Efficiency With AI

A group of international technology vendors and broadcasters is working on developing and implementing Artificial Intelligence (AI) standards to improve video coding. Calling itself MPAI (Moving Picture, Audio and Data Coding by Artificial Intelligence) they believe that machine learning can…

T-Mobile US Aligns With Google For TV And Drops Own Video Bundle

T-Mobile, one of the big three cellular operators in the US, has abruptly dropped its TV streaming bundle six months after launch and instead lined up with Google to promote YouTube TV, as well as stepping up promotion of the…