ATEME Launches TITAN Playout For Dynamic Channel Origination

The new dynamic channel origination, an extension of its TITAN solution will support personalized TV, dynamic channel creation and automatic scheduling.

“With TITAN Playout, ATEME brings content providers, broadcasters and TV stations a new breed of playout solution, delivering a high level of rendering, flexibility and availability,” explains Pierre Baumgartner, File & Workflow Product Owner, ATEME. “This new solution is the ideal answer to the growing demand for tailored video content: it enables both the origination of 24/7 linear TV channels and the easy creation of pop-up channels for short-term events or personalized programming on D2C/OTT services.

Based on TITAN's core encoding/muxing/packaging modules, TITAN Playout is described as bringing a rich feature set for creating and manipulating channels in a very flexible way. It makes it possible for each channel to originate and precisely pick and choose the operations it requires, such as file playback, live playback, graphic overlays and A/V processing.

In addition, the ATEME solution comes with a Media Asset Manager, tailored for leveraging video asset libraries for linear or on-demand delivery workflows. It also features an off-line schedule editing function, designed for preparing channel playlists and for generating virtual programming schedules. Its native virtualized microservices architecture means the encoder can be deployed both on-premise or in the cloud.

“We are thrilled to offer a unified and integrated solution able to not only originate but also distribute personalized channels over broadcast or OTT networks,” Baumgartner said. “This function collapse guarantees full interoperability between the playout and compression systems and, consequently, optimizes the daily operation process, all along the video delivery chain.”

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