Cox Media Group Chooses Veritone For Ad Analytics

CMG Radio selects an AI-driven product called Veritone Essentials to use across its 60+ radio stations in 11 markets in order to streamline content curation and demonstrate ROI for advertisers.

In terms of audience reach, radio remains a leading advertising medium in the US, according to Veritone, and is highly effective at driving results, but broadcasters must substantiate its effectiveness with empirical data and analytics.

CMG Radio uses the Essentials applications to provide AI-powered analytics and insights for both its local direct-sales teams and its national advertising partners. Additionally, the CMG Radio content team leverages the Discovery application to generate insights more efficiently and choose which on-air content should be extended to digital mediums such as social media.

"Veritone's industry-leading AI platform will help CMG offer better, more effective marketing solutions to our customers by providing data and insight that has previously not existed in the broadcast space," says Tim Clarke, vp of audience and content, CMG Radio. "Furthermore, our content teams are excited to leverage the tool to automate tedious processes and assist with content tracking, discovery, and archiving."

Built on the aiWARE platform, Veritone Essentials is a set of applications for content ingestion; management; search; and distribution of audio, video, and still images. Veritone can ingest and index live or archived broadcast content, then make it available for search, curation, and sharing.

“Essentials applications augment and accelerate existing analytics workflows, helping broadcasters jump-start their AI journeys and transform and extend their data in a fraction of the time,” adds Veritone president Ryan Steelberg.

"As advertising has become more data-driven, it has become ROI-driven. That means advertisers expect to see concrete evidence that it's working. Now Cox Media Group sales reps can supply that evidence quickly, accurately, and with far less effort than it used to take, thanks to the AI ecosystem behind Veritone Essentials and its easy-to-use application interface design," continues Steelberg. "Station groups throughout the country are turning to Veritone to be more competitive and automate and super-charge internal workflows that have been resource-intensive."

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