Eros Uses MediaMelon OTT Analytics

Indian digital streaming service implements MediaMelon’s SmartSight for real-time and trend analysis to increase subscriber satisfaction and reduce churn.

Eros Now, an India-based online distribution service, has deployed SmartSight analytics from MediaMelon to deliver business-actionable insights company-wide. SmartSight is described as a dynamic real-time streaming video analytics solution that provides monitoring and deep analysis of streaming performance and content consumption. Eros Now is using SmartSight to convert registered users into paying subscribers, minimize churn, and increase overall viewer satisfaction.

Eros Now provides a library of over 12,000+ films, music videos, TV shows, original web-series and short-format content to 15.9 million paying subscribers and more than 142 million registered users. The platform supports playback on mobile phones, PCs, and a variety of connected TV devices, and delivers content to Indian communities all over the world.

Kumar Subramanian, CEO of MediaMelon said, “Eros Now is one of the world’s largest OTT SVOD services, both in terms of the number of customers and the amount of content they support, and we are honored to have been selected for this important part of their operation. SmartSight’s actionable data insights were designed specifically to help companies like Eros Now understand, manage and improve the quality of experience delivered to OTT subscribers. We believe that the future of television is OTT streaming, and we are dedicated to helping operators like Eros Now deliver the highest quality service possible.”

MediaMelon’s SmartSight video analytics dashboard offers a real-time, in-depth understanding of every individual session. It enables the comparison of data across a wide variety of dimensions, including device-type, platform, location and subscriber-type, to facilitate the trouble-shooting process so that the playback experience can be optimized for every user. 

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