​MX1 Show OVP and Dynamic Ad Insertion

MX1, together with SES address the challenges of managing, distributing, and monetising content including a demonstration of a new ‘broadcast-scale’ Online Video Platform.

The new fully managed OVP (Online Video Platform) provides operators with a end-to-end solution, access to the SES and MX1 global contribution and distribution network, and integration with the company's content processing and management services. Integrated into the MX1 360 Unified Media Platform, the solution is said to reduce complexity, provides access to analytics data, and enable management from origination to distribution.

MX1 now features a solution that provides near-plug-and-play automated dynamic ad insertion capabilities. Integrated with MX1's broadcast and online streaming infrastructure, the solution enables content providers to remove and replace adverts reliably at a frame-accurate, broadcast-grade level. In addition, its integration with connected advertising sales platforms, such as SpotX and Google Ad Manager, allows replacement ads to be targeted to specific segments of the audience.
MX1 will also present its new sports and events management interface and the company's new live events booking interface, which connects MX1's sports and events customers with its 24/7 live events booking team. This is described as featuring one-click sharing of live events with licensees from around the world, who receive real-time notifications and access to distribution details. The integrated solution can be used both for single live event management and more complex sports tournaments with multiple concurrent live events.

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