Masstech Show Object Storage Without Vendor-lock at NAB 2019

Masstech will demonstrate its storage technology, including FlashNet, that can work in hybrid cloud and on-prem environments to help facilities achieve operational and business targets.

Masstech is putting the focus on hybrid cloud object store solutions; without ties to specific hardware or cloud vendors it says. Its systems support multiple private cloud systems, such as Cloudian or Caringo, and major public clouds (Amazon AWS, Google, Microsoft Azure, Wasabi).

“Masstech is the only storage management vendor that provides a single control layer for an entire hybrid cloud storage ecosystem,” claimed Mike Palmer, company CTO. “Our FlashNet and MassStore solutions can intelligently store your assets in a private cloud, multiple public clouds, or a hybrid configuration that incorporates existing on-premise storage technologies, such as disk, flash, ODA and LTO.

His argument continues, “Allowing the integration of multiple private and public clouds into a single name-space, with the option to include existing or new on-premise storage, provides the highest degrees of flexibility, durability, efficiency, and cost-savings,” continued Palmer. “Compare this to siloed storage systems with independent buckets and disparate control layers which are not capable of these efficiencies. Masstech solves this issue, homogenizing multiple technologies and service providers into a single object storage name-space, transparent to the MAM, PAM or other management system.”

The firm is also showing improved workflow and lifecycle management via MassStore, its Media Services Framework that allows users to create media workflows.

MassStore features a customizable workflow engine, including environment-specific workflows for news, sports, production and cinema.

Specific integrations of the company's Media Services Framework are included in NRCS systems, such as AP ENPS, Avid iNews, Octopus Newsroom and Ross Inception. Video is automatically saved and linked with scripts, enabling video search from the NRCS. Work-in-progress stories and media can be moved between newsrooms with drag and drop, accessed from any connected system, and automatically stored, retrieved and distributed from within the NRCS interface. 

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