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Standards are great, but why do we have so many?

This week, we have to showcase articles focused on standards. The first topic highlights how IMF can smooth a content production workflow. After all, creating 10 different versions of the latest episode of “insert your program title here,” shouldn’t require 10 or more separate production lines. The answer lies in IMF.

The second topic is for broadcasters. ATSC 3.0 is steadily marching forward. Are you ready, and if not, do you have a plan to get there? What steps should be taken now, along with any required spectrum and channel changes? The Broadcast Bridge suggests these two articles as great background for engineers and managers facing these challenges. Learn from the experts. Real solutions are just ahead.

SMPTE and the Digital Production Partnership (DPP) co-developed the current IMF spec to accommodate a variety of automated workflows.

SMPTE and the Digital Production Partnership (DPP) co-developed the current IMF spec to accommodate a variety of automated workflows.

Every content producer wants the largest distribution of their material as possible. Unfortunately, this often requires the creation of multiple versions of the content requiring complex transcoding and processing. Unfortunately, this global strategy is fraught with complex transcoding and the processing of sometimes dozens of files related to that single movie or TV series.

To help smooth the process, SMPTE has established a standard to address this called the Interoperable Master Format (IMF), which provides a series of application scenarios on how to create a single, interchangeable master file format and structure for the distribution of content around the world.

Because the standard is malleable, it can expand as needed. As more distribution platforms become available there will be additional file types that will need to be generated and managed. Already with more than 30 defined applications (and counting), IMF is designed to do just that. Content providers need to be aware of IMF and how it can help streamline the delivery of projects destined for global distribution. Click on the link to learn how the standard can smooth your workflow, “Netflix Mandate Prompts Increased Interest in the Interoperable Master Format.”

The Magic 8-Ball knows the future of local TV.

The Magic 8-Ball knows the future of local TV.

ATSC 3 is on a fast-track to align with repack, and your station will likely be transmitting ATSC 3 in the next five years. What’s your station’s transition plan?

A recent SMPTE webcast, “ATSC 3.0 Transition Strategies,” provided a transition scenario presented by Eagle Hill consultant, John McCoskey. He shared some options and build strategies for what to do, how to do it, and when to make the transition to ATSC 3.0.

McCoskey outlined six key features of ATSC 3: Better pictures, audience measurement abilities, addressable targeted ads, immersive audio, advanced emergency alerting and mobility. “There’s a lot of technical buckets that ATSC 3 fills,” he said. “One is providing more digital bandwidth through much better efficiency and the ability to squeeze a lot more services into a 6 MHz channel than you can with today’s ATSC 1 standard.”

Want to know more about the guidance provided by McCoskey? Read the article, “Is ATSC in Your 5-Year Plan?” at this link.

Going to NAB 2019?

Would you like a free exhibit’s pass?

Plan now to attend some of the many technical sessions and conferences that are an NAB tradition.

Image courtesy NAB.

This year, The Broadcast Bridge will be showcasing many of the technical sessions with brief articles. These articles will summarize key topics and presenters so you can plan in advance your attendance.

Don’t spend all of your time drooling over gear you cannot afford. Spend some time updating your technical skills while learning from the experts on how to improve your facility with new technology at the BEIT Conference at NAB 2019.

The Broadcast Bridge free exhibits pass / free entrance to the BEIT, or $100 off any other programme is available at this link, using code MP01 .

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