Viaccess-Orca, SoftAtHome, and their partner Viznet, jointly demonstrated an end-to-end solution for addressable TV at IBC 2018.
As a pre-integrated solution, it enables household targeting on operator-controlled devices, including frame-accurate Dynamic Ad Insertion (DAI) on set-top boxes (STBs) for linear multicast and on-demand TV.
The addressable TV solution integrates VO's audience management capabilities, which pushes the envelope for the enrichment of TV viewership data beyond the requirements of TV business analytics (namely, content promotion, upselling, or churn detection) to fuel the programmatic advertising value chain with unique AI-extracted insights.
The SoftAtHome DAI solution for STBs provides the core technology enablers to implement simultaneous targeted ad insertion for millions of households, including frame-accurate ad insertion on live and on-demand content.
With its Eyes'ON TV-ad audience measurement solution, SoftAtHome also delivers an advanced tracking solution to monitor and monetise inserted ads.
Viznet, on the other hand, brings to the table its combined advertising and TV industry expertise, providing technology solutions to facilitate ad decisioning and bridge the programmatic ad world with the TV world, enabling players to access substantial addressable TV revenue opportunities.
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