Crystal Connect, powering the automation of digital rights enforcement and addressable advertising to enable monetization at scale.
At the 2018 IBC Show, Crystal highlightied their new Crystal Connect with VidTime, which allows users to deploy addressable advertising across all broadcast advertising inventory including scheduled programming and live sports or news. Additionally, it can be deployed across all platforms from traditional television delivered by cable & satellite to connected TVs via OTT.
Crystal provides leading-edge tools that reduce costs and turnaround while improving the viewer experience, in place of today’s duplicative and manual approach. They enable automation of digital rights enforcement, contextual and addressable dynamic ad insertion (DAI) and live-to-VOD (C3, D4, LookBack, nDVR) with unprecedented accuracy and minimal manual labor.
The company draws on its long experience with monitor and control of the broadcast workflow. Understanding that all the information needed to automate OTT production exists already in playlist, traffic, scheduling and MAM data sets. The company accesses this data, generates SCTE 104, SCTE 35, SCTE 224 and/or proprietary-format messages required by each distributor, and places them with frame-accurate precision at the beginning and end of each content segment in a program.
It's easy to say, yet enormously difficult to do. However, the value to content owners and OTT distributors is just as big. This metadata can be used to trigger accurate, context-aware content replacement at any Online Video Provider, OTT Solution Provider or virtual MVPD. For the first time, content owners gain efficient, reliable control over linear and live content as it is repurposed for OTT, and the chance to achieve true scale in monetizing online distribution.
Crystal Connect enables content owners and OTT providers to offer OTT capabilities as good as – or better – than current linear TV, and to do it anywhere and anytime. Including:
- Automatic production of rights-cleared, linear-to-OTT channels in a matter of minutes instead of hours, with no human intervention, to take full advantage of C3, D4 and C7 VOD opportunities
- Dynamic ad insertion based on business rules and viewer demographics, maximizing the impact of advertiser spending
- Catch-Up TV that is accurate to the millisecond, so that viewers don’t see partial advertisements or programs beginning a few minutes before or after their published air time
- Cloud DVR that is accurate to the millisecond, rights-cleared and will support targeted advertising
- Automated creation and distribution of clips with highlights along with advertisements
- Synchronization of redundant playout channels at diverse locations
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